This product is a finalist in the category Sustainable of Cosmoprof India Awards 2019
The Vero Compact by HCT Group is a mono-material compact that is a part of the company's DFR (Designed for Recycling) packaging category under the company's latest ECO program, EMA (Eco Modern Approach).
The Vero Compact is made out of 100% PET with a hole at the bottom of the package making it super simple for the end consumer to pop out the product pan and recycle the compact in one step. PET was chosen for this compact because PET is one of the most recycled plastics in the world, although it is also available and has been tested in 3 different types of 100% PCR (Post-Consumer Recycled) materials as well.
The Vero Compact is a stock design for HCT Group making it not only great for the environment but also a very affordable and timely option for brands. HCT Group has also been diligent about sourcing other eco-friendly material options from different parts of the world and testing the design in those materials as well which is how it can be created in both PET and PCR materials.
PET was chosen for this compact because PET is one of the most recycled plastics in the world, although it is also available and has been tested in 3 different types of 100% PCR (Post-Consumer Recycled) materials as well, including: rABS, rPET, rPP. PCR materials are a great option for brands looking to decrease their carbon footprint even more because they are not made up of virgin materials which means they use less petroleum to be made and have an even more positive environmental effect.
Why the product is innovative?
The Vero Compact was designed with the hopes of making recycling beauty packaging a more achievable goal. While many companies claim that their packaging is susatainable, it Is often times laced with features that make it no longer able to be recycled. The Vero compact has been tested through many different recycling facilities and approved and verified that it is truly 100% recyclable. the component was designed with recycling in mind and gives eco packaging a modern upgrade.