Beauty Essentials Marketing Pvt Ltd

PREVIA RECONSTRUCT - Filler Treatment

A LUXURY AND GOURMAND HAIR TREATMENT WITH A GREEN KEY To restore strength, softness and vitality in dry and brittle hair, Previa has created an exclusive and precious beauty path: Reconstruct, a deep reconstruction treatment with regenerating, filling and anti-age effects, which combine pleasantness and luxury in a green key. All Previa's products are enriched with active natural and biodynamic certifications and are manufactured ethically, in the maximum respect of Man and the Environment.

Stand: C26

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Headline

A LUXURY AND GOURMAND HAIR TREATMENT WITH A GREEN KEY To restore strength, softness and vitality in dry and brittle hair, Previa has created an exclusive and precious beauty path: Reconstruct, a deep reconstruction treatment with regenerating, filling and anti-age effects, which combine pleasantness and luxury in a green key. All Previa's products are enriched with active natural and biodynamic certifications and are manufactured ethically, in the maximum respect of Man and the Environment.

Description

Reconstruct is a deep reconstruction treatment with regenerating, filling and anti-age effects, which combine pleasantness and luxury in a green key. Two natural active ingredients lie at the heart of this formula, with extraordinary cosmetic virtues: White Alba Truffle, a gourmet product among the most precious and sought-after worldwide, with a revitalising, filling and anti-age action and ginseng, a beauty elixir with stimulating and toning properties. As well as acting directly onto dry hair donating softness and silkiness, Reconstruct by Previa wins over your hair and olfaction with its gourmand notes: blossoming Jasmin flower, rose and lily of the valley and is a tribute to nature and the sweetness of spring, while woody patchouli,vanilla and vetiver notes complete a unique sensory path.

Benefits

Previa believes in the perfection of Nature and commit to preserving it with pure products, enriched with certified active ingredients. Previa's Reconstruct formulations are extra gentle as they are devoid of aggressive surfactants, petroleum derivatives, artificial colours and ingredients of animal origin. The result is: strong, healthy and naturally voluminous hair.

Technical details

The Reconstruct line can meet any demand of the hair, from cleansing to styling, combining core principles of Previa's philosophy in a unique manner: pleasantness and naturalness. Every day we pursue quality and performance in the maximum respect of Man and the Environment, because ethics and sustainability come first for us. Products are pleasant and extremely gentle as they are manufactured with pure and natural ingredients without resorting to: parabens, silicones, mineral oils, agressive surfactants, petroleum derivatives and artificial colours or animal-derived ingredients. Fragrances are subtle and extremely pleasant, as well as the ever-enveloping delicate textures. Packaging is made from eco-sustainabile materials: aluminium, green polyethylene obtained from sugarcane and FSC® certified paper. Because our mission is to take care of skin and hair while respecting nature and the environment surrounding us.

Launch Date

06/01/2019

Why the product is innovative?

Reconstruct is a new way of considering hair treatment: it combines in a unique manner pleasantness and luxury in a green key. White Alba Truffle, a gourmet italian product coming from Alba's land and well- known all over the world, with a revitalising, filling and anti-age action and ginseng, a beauty elixir with stimulating and toning properties, lie at the heart of this innovative, luxury and green formula. Previa's products are enriched with active natural and biodynamic certifications and are manufactured ethically, in the maximum respect of Man and the Environment. All the Previa's products are cruelty free and vegan and join PETA's program "Beauty Without Bunnies ".