Olaplex distributed by Streamline Beauty India Pvt. Ltd
Olaplex 4-IN-1 Moisture Mask
Olaplex, which is distributed via salons in India by Streamline Beauty India Pvt., has created the 4-in-1 Moisture Mask as a professional, in-salon treatment to address the needs of even the driest hair. It’s formulated with a blend of professional-strength ceramides, oils, and 11 amino acids, to provide a deep-conditioning salon treatment. The formulation acts to moisturize, repair, smooth, and add shine to the hair, addressing any brittleness and lack of hydration. It leaves the hair glossy, while it also strengthens the hair fibers, contributing to a fuller, more voluminous look.
Booth#: R04 Section: Cosmetics&Personal care
This product is a winner in the category Hair & Nail Products of Cosmoprof India Awards 2023
Product Tagline
Olaplex, which is distributed via salons in India by Streamline Beauty India Pvt., has created the 4-in-1 Moisture Mask as a professional, in-salon treatment to address the needs of even the driest hair. It’s formulated with a blend of professional-strength ceramides, oils, and 11 amino acids, to provide a deep-conditioning salon treatment. The formulation acts to
moisturize, repair, smooth, and add shine to the hair, addressing any brittleness and lack of hydration. It leaves the hair glossy, while it also strengthens the hair fibers, contributing to a fuller, more voluminous look.
Product Description
Olaplex 4-IN-1 Moisture Mask works quickly and efficiently to address dryness in even the most severe cases with professional-strength ceramides, oils and 11 vital amino acids. Our ingredients and patented technology provide a luxurious, in-salon deep conditioning treatment with or without a chemical service.
Claims & Benefits
Olaplex 4-IN-1 Moisture Mask adds intense moisture while providing shine and body to treat damaged hair. It provides shiny, glossy and healthy hair. The added moisture helps to revive and nourish the hair, addressing issues like brittleness and lack of hydration.
Technical Details
Water (Aqua) , Dimethicone, Cetyl Alcohol, Persea Gratissima Oil, Glycerin, Stearyl Alcohol, Ethylhexyl Olivate, Behentrimonium Chloride, Cetrimonium Bromide, Limnanthes Alba Seed Oil, Oryza Sativa Bran Oil, Quaternium-80, Squalane, Rosa Canina Seed Extract, Ceramide AP, Ceramide NP, Hydrolyzed Jojoba Esters, Sodium Hyaluronate, Sodium PCA, Bis-Aminopropyl Diglycol Dimaleate, Arginine, Jojoba Esters, Panthenol, Carthamus Tinctorius Seed Oil, Cannabis Sativa Seed Oil, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Guar Hydroxypropyltrimonium Chloride, Histidine , Hydroxyethylcellulose, Phenylalanine, Aspartic Acid, PCA, Phosphatidylcholine, Citric Acid, Sodium Lactate, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Bis-Cetearyl Amodimethicone, Propylene Glycol, Isopropyl Alcohol, Sodium Nitrate, Tocopherol
Fragrance (Parfum), Citral, Hexyl Cinnamal, Limonene
Launch Date
December 2022
Price List
2950
Website or Main Social media
https://www.instagram.com/olaplexindia/?hl=en
What sets your product apart and why is it innovative?
Olaplex 4-in-1 Moisture Mask is the product combines multiple benefits into a single treatment, offering a unique blend of moisture, repair, smoothing and shine-enhancing properties. This multifaceted approach allows users to address various hair concerns simultaneously, streamlining their haircare routine and simplifying the process of achieving healthier, more vibrant hair.
How do you promote your product on multiple channels?
Olaplex employs a multi-channel marketing approach in India to promote its haircare products. Leveraging the power of social media, the brand actively engages with its audience on platforms like Instagram, sharing visually appealing content, user testimonials, and tutorials. Collaborations with influential beauty bloggers and social media personalities amplify Olaplex's reach and credibility. In the offline realm, Olaplex establishes a physical presence through partnerships with salons, spas, and retail outlets, facilitating product visibility and accessibility.Trade shows and activations play a crucial role in Olaplex's strategy. The brand participates in beauty and haircare trade shows, showcasing its products to industry professionals and enthusiasts. These events provide a platform for product demonstrations, networking, and garnering industry credibility. Offline activations, such as in-store promotions and demonstrations, further immerse the brand in the consumer experience, fostering a direct connection with potential customers. Additionally, the brand invests in content marketing, creating informative blog posts and tutorials to educate consumers about the benefits of Olaplex products. By employing a comprehensive multi-channel strategy, Olaplex aims to capture diverse segments of the Indian market and strengthen its position in the beauty and haircare industry. We ensure the packaging is recyclable where possible using materials that minimize environmental impact.
How does your product meet the evaluation criteria of its category?
It deeply moisturizes damaged hair while simultaneously enhancing its appearance and texture.The added moisture helps to revive and nourish the hair, addressing issues like brittleness and lack of hydration.
Moreover, the product also focuses on improving the hair's aesthetics by imparting shine and body. The treatment gives the hair a glossy and healthy appearance combating dullness often associated with damaged strands. The product aims to add volume or thickness to the hair possibly by strengthening the hair fibers or providing a protective layer that enhances its overall fullness and vitality.
In essence, this treatment seeks to offer a comprehensive solution by not only repairing damaged hair through intense moisturization but also by enhancing its visual appeal and structural integrity resulting in hair that feels nourished, looks glossy and has improved texture and volume.