Smile & Shine Essentials Inc – Inopro
Inopro - Advanced Whitening Strips
These whitening strips claim to deliver a professional-grade whitening experience at home and are formulated with the enzymes papain from papaya and bromelain from pineapple to provide stain removal without causing tooth sensitivity. The strips remove deep-set stains on teeth such as those from coffee, wine, and food, with the controlled hydrogen peroxide levels allowing for effectiveness without harm, even for those with sensitive teeth. Additionally, the strips are crafted with a patented hydrogel that acts as both a delivery and protection system. The adaptive, no-slip design holds the strips in place, with the thin, flexible strips molding to the contours of users’ teeth, so each tooth is evenly treated. The pre-cut strips offer a mess-free application, too. The strips are intended to provide an alternative to costly in-office whitening procedures.
Booth#: 1.I31 Section: Cosmetics&Personal care
This product is a finalist in the category Personal Care, Body Care Products, Fragrance of Cosmoprof India Awards 2025
Product Headline
These whitening strips claim to deliver a professional-grade whitening
experience at home and are formulated with the enzymes papain from
papaya and bromelain from pineapple to provide stain removal without
causing tooth sensitivity. The strips remove deep-set stains on teeth
such as those from coffee, wine, and food, with the controlled hydrogen
peroxide levels allowing for effectiveness without harm, even for those with
sensitive teeth. Additionally, the strips are crafted with a patented hydrogel
that acts as both a delivery and protection system. The adaptive, no-slip
design holds the strips in place, with the thin, flexible strips molding to the
contours of users’ teeth, so each tooth is evenly treated. The pre-cut strips
offer a mess-free application, too. The strips are intended to provide an
alternative to costly in-office whitening procedures.
Product Description
Our concept was to bridge the gap between costly professional treatments and underwhelming store-bought solutions. We focused on a consumer need for efficacy without enamel damage. Through rigorous R&D, we perfected a formula that maximizes whitening power while minimizing sensitivity. The sleek, user-centric packaging and pre-cut strips were designed for a seamless, mess-free application. The branding communicates clinical trust paired with modern accessibility. While new to the market, INOPRO Advanced Whitening Strips have quickly gained recognition for their innovative approach and are poised for industry acclaim.
Claims & Benefits
Our strips provide multiple key benefits: Professionally-Led Whitening Results at home, removing deep-set stains from coffee, wine, and food. Enamel-Safe Formula with controlled hydrogen peroxide levels ensures effectiveness without harm. Sensitivity Reduction Technology makes the experience comfortable for even sensitive teeth. Convenient & Easy Application with no-drip, flexible strips that adhere perfectly. Fast-Acting Results, with noticeable brightness often after the first use. Ultimately, they offer a Cost-Effective Alternative to expensive dental procedures, delivering a dazzling smile and a significant boost in confidence.
Technical Details
INGREDIENTS/INCI: Glycerin, Water, Cellulose Gum, Carbomer, Sea Salt, Cocos Nucifera (Coconut) Oil, Citrus Medica Limonum (Lemon) Peel Oil, Menthol, Papain, Bromelain
FORMULA: Our advanced hydrogel formula is hydrogen peroxide-free yet effectively removes stains. The gel is contained in a strip for controlled and even release.
PACKAGING: Each strip is individually sealed in a dual-layer, air-tight pouch to maintain potency and hygiene.
UNIQUE DESIGN: The ultra-thin, contoured strips are moldable for complete tooth coverage, ensuring the gel contacts all enamel surfaces evenly.
Launch date (mm/dd/yy)
01/01/2025 Yes, the product has been officially launched and is available for local order.
Price List, Target Consumer & Market Segments
PRICING: MSRP is $39.99 for a 14-treatment box, positioning it in the premium at-care segment.
TARGET CONSUMERS: Our primary audience is health-conscious millennials and Gen Z (ages 20-45) who are aesthetically-driven, active on social media, and seek professional-grade self-care solutions. They value quality, visible results, and brand ethics.
MARKET SEGMENTS: We target the premium "At-Home Oral Beauty" market, competing with direct-to-consumer dental brands and high-end cosmetic products, appealing to consumers looking for an effective, safe, and convenient whitening alternative.
Website and Social Channel/s
https://inopro.us/products/advanced-whitening-strips
What sets your product apart and why is it innovative and special?
INOPRO Advanced Whitening Strips are revolutionary due to our Innovation. Unlike many competitors that use harsh chemicals, we engineered a patented hydrogel that acts as a delivery and protection system.
The ultra-adaptive, no-slip design is another key differentiator. Our strips are thinner and more flexible than any other on the market, allowing them to mold perfectly to the unique contours of every user's teeth, ensuring even the hardest-to-reach surfaces are treated evenly.
This combination of smart formulation and user-centric design creates an unparalleled user experience: professional results without the pain or inconvenience. We didn't just create another whitening strip; we created a smart, safe, and superior system for at-home oral beauty, setting a new industry standard for both performance and comfort.
How do you promote your product on multiple channels?
Our multi-channel promotion strategy is designed to build trust, demonstrate results, and drive engagement:
Social Media Education & Influencer Marketing: We partner with dentists, hygienists, and beauty influencers on Instagram and TikTok for credible "expert reviews" and dramatic "before-and-after" content. This provides social proof and educates consumers on safe usage.
Content Marketing & SEO: Our blog and video content focus on topics like "The Science of Teeth Whitening" and "How to Combat Sensitivity," positioning INoPRO as a thought leader. This content is optimized to rank for key search terms, driving organic traffic to our site.
Digital Advertising: We run targeted PPC and social media ads (Meta, TikTok) focusing on our key demographics, highlighting the core benefits of effectiveness and sensitivity-free experience.
Email Marketing: We nurture leads with a sequenced campaign that educates new subscribers, offers special launch discounts, and shares customer success stories to build a loyal community.
Launch Event at Cosmoprof India 2025: The exhibition is a cornerstone of our strategy. We will conduct live demonstrations, offer exclusive show discounts, and gather direct feedback from distributors and consumers, creating a significant buzz at the point of launch.
How does your product meet the evaluation criteria of its category?
INOPRO Advanced Whitening Strips excel across the core evaluation criteria for an innovative beauty/wellness product:
1. Innovation in Formula & Design: Our product is not an incremental improvement but a step-change. The patented hydrogel delivery system is a true technical innovation that redefines the user experience by solving the primary pain points of sensitivity and uneven application, which plague existing products.
2. Efficacy & Proven Results: The primary function of a whitening strip is to whiten teeth. Our formula, powered by a professional-grade ingredient delivered via our controlled-release system, is designed specifically for maximum stain removal. We have clinical data and user testimonials confirming visible results after just a few applications.
3. User Experience & Design: The product's design is integral to its success. The ultra-thin, moldable strips were developed through extensive user testing to ensure comfort, perfect adhesion, and full tooth coverage. This focus on design directly translates to superior performance and customer satisfaction.
4. Safety & Brand Ethics: We proudly meet the growing demand for ethical and safe cosmetics. Our product is cruelty-free, vegan, and formulated with enamel health as a primary concern, not an afterthought. This aligns with modern consumer values and industry trends towards responsible beauty.
5. Market Relevance & Potential: The global demand for at-home cosmetic dental care is exploding. INOPRO is perfectly positioned at the intersection of beauty, wellness, and tech-driven innovation, making it highly relevant and possessing significant market potential.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
At INoPRO, our commitment to sustainability and ethics is woven into our core identity, guided by the principle of "Beauty that Cares."
Ethical Sourcing & Animal Welfare: We are proud to be a Cruelty-Free and Vegan brand. Our products and ingredients are never tested on animals, and we are in the process of obtaining official Leaping Bunny certification. We meticulously vet our supply chain to ensure all partners adhere to our ethical standards.
Sustainable Packaging: We have taken significant steps to reduce our environmental footprint. Our outer packaging is made from 100% Recycled Cardboard and is fully recyclable. While the inner pouch is necessary for product integrity and hygiene, we are actively investing in R&D to transition to a mono-material or compostable alternative as soon as technology allows.
Environmental Impact & Formula: Our manufacturing process is optimized to minimize water and energy waste. The concentrated formula of our strips means less weight and volume is shipped compared to liquid-based whiteners, reducing our carbon footprint in logistics.
Social Responsibility: We believe in the power of a confident smile. We are developing a "Smile for Good" program, where a percentage of every purchase will be donated to organizations that provide dental care and oral health education to underserved communities. We are committed to promoting not just aesthetic beauty, but overall well-being and access to care for all.
Market positioning & distribution countries
Distribution Channel & Positioning: INOPRO is positioned as a Premium Direct-to-Consumer (D2C) brand with selective B2B expansion. Our primary channel is our e-commerce platform (https://inopro.us), allowing us to control brand narrative and customer experience. We are strategically expanding into professional beauty distributors and high-end aesthetic clinics as a recommended at-home care product.
Current Countries of Distribution: The product is initially launching in the United States and will be available for order in India starting from Cosmoprof India 2025.
Desired Countries for Distribution: Our goal is to establish a strong presence in key international beauty and wellness markets. Our primary targets for expansion over the next 18 months are the United Kingdom, Canada, Australia, Germany, and the United Arab Emirates. These markets have high consumer demand for innovative, premium self-care products and align with our brand's positioning.
Certifications & Patents
Certificate of Analysis (CОA)
Material Safety Data Sheet (MSDS)
Test Report - Sodium Carboxymethyl Cellulose (Shanghai ShenGuang Edible Chemicals Co., Ltd)
Safety Data Sheet (SDS) -
Material Safety Data Sheet (MSDS) Sodium chlorite, 10% (Foshanshi Huahao Chemical Industry Co., Ltd)