FR & Partners SA
R-SUE
R-SUE, a plastic-free cork make-up container, is crafted from over 97% eco-friendly cork through a thermoforming process. The container, composed of a base and top, also spotlights a refillable metal pan, which can be removed and replaced. The cork brings both ergonomic and grip benefits, while the case is customizable according to brands’ needs, and after use it can be repurposed as a container. Additionally, the inner metal pan’s crown frame can be customized through embossing or laser engraving. The pan is easily re-inserted into the cork container by applying pressure, with the cork’s natural elasticity holding the pan in place. The cork’s natural shock-absorbing properties also dissipate impact energy, reducing the risk of product breakage during transport. The packaging is made of only three components and two materials – the cork and the metal pan.
Booth#: K20 Section: Cosmopack
This product is a winner in the category Packaging: Design & Materials of Cosmoprof India Awards 2025
Product Headline
R-SUE, a plastic-free cork make-up container, is crafted from over 97% eco-friendly cork through a thermoforming process. The container, composed of a base and top, also spotlights a refillable metal pan, which can be removed and replaced. The cork brings both ergonomic and grip benefits, while the case is customizable according to brands’ needs, and after use it can be repurposed as a container. Additionally, the inner metal pan’s crown frame can be customized through embossing or laser engraving. The pan is easily re-inserted into the cork container by applying pressure, with the cork’s natural elasticity holding the pan in place. The cork’s natural shock-absorbing properties also dissipate impact energy, reducing the risk of product breakage during transport. The packaging is made of only three components and two materials – the cork and the metal pan.
Product Description
R-SUE was developed with criteria focused on sustainability and the intelligent use of packaging systems throughout the product's lifecycle. Made from over 97% eco-friendly Cork, the packaging features a removable metal pan that can be detached with a simple movement.
Claims & Benefits
R-SUE, in addition to the added ergonomic and grip benefits provided by the special key feature of Cork, is the emblem of core minimalist design and therefore inherently sustainable. The case, besides being made from organic materials, is highly customizable, but above all, its design allows it to be repurposed for a "second life" as a container. The metal pan offers an additional advantage compared to those on the market, as it is preformed with a crown that allows for an extra circular decoration. The removable pan, making it easy to separate for proper disposal and recycling.
Technical Details
The container are made from a mix of Cork through a thermoforming process. The two components (base and top) are assembled through a simple pressure. To facilitate opening, a small notch has been added to the base. The metal pan of product, offers additional features with a crown frame that provides two key advantages over standard pan. - Decorative: The crown can be customized through embossing or laser engraving. - Functional: A new pan can be secured with a simple press, making it self-locking due to friction with the Cork. For pan replacement: once the powder pan is empty, it can be easily removed by leveraging the frame at the notch to eject it and replace it with a new one. When assembling the item, the consumer simply positions the base in its slot. Thanks to the elasticity of the cork, the pan remains fixed in its position. Additionally, cork’s natural shock-absorbing properties dissipate impact energy, reducing the risk of product breakage during transport and enhancing drop-test performance.
Launch date (mm/dd/yy)
Presented in May 2025. The product will be officially unveiled at the exhibition, with fully industrialized production samples on request.
Price List, Target Consumer & Market Segments
The product, despite its green features, can also be adopted by brands aiming for Rechargeability or exploring new materials entering the market. This is further enhanced by the combination of innovative materials and design, where decoration and customization focus on a new approach to ergonomics. One of its key advantages is the decoration around the pan, an element that has yet to be fully utilized in the cosmetic industry.
Website and Social Channel/s
From may is online @ fr-partners.ch - LINKEDIN- Instagram
What sets your product apart and why is it innovative and special?
- Easy rechargeable System – Intuitive and user-friendly recharge system. - Recyclable & Reusable – Second Life – Designed for both recycling and repurposing. - Totally renewable & natural material of the Cork - Highly Customizable – Colors, accessories, shapes, and design can be fully tailored. - Strong Brand Storytelling – Customizable pan and materials and design to enhance brand identity. - Low Carbon Footprint – Made of only three components and two materials, cork and metal pan. - Innovative Decorative Pan – The first solution that transforms the crown pan into a decorative element and rechargeable. - Ergonomic and Inclusive Design: Emphasizing unique and unconventional materials, avoiding any hint of greenwashing. - Minimalist Structure – Eliminates unnecessary elements like hinges or complex closures. - Timeless Ergonomics – A design that evokes nostalgic elements while ensuring modern usability.
How do you promote your product on multiple channels?
The product is designed for multiple commercial identities, emphasizing its tactile materiality, with Cork as the key element. 1- Ergonomic & trendy design – Its design ensures a comfortable grip and intuitive handly-approch. 2- Second Life & Cultural Connection – Once the primary function is fulfilled, the product retains a timeless value, linking back to human heritage. All these elements position this product in a new market segment, adaptable across various channels and formats.
How does your product meet the evaluation criteria of its category?
The study of sustainable packaging requires a careful and conscious approach, evaluating multiple elements: opening mechanisms, closure systems, rechargeable solutions, component reduction, and the selection of materials with an environmentally responsible impact. Filling and packaging systems must also facilitate external handling. All these aspects align with Bruno Munari’s philosophy: "Simplifying is a difficult task." - Top & Base packaging: A conceptually new system that eliminates the need for glue for the pan, allowing intuitive assembly and removal through an easily identifiable notch. - Tactile Experience & Customization: The natural texture, eco-friendly coatings, and the versatility of a second life add sustainable value for the consumer. True sustainability must be actively pursued, not just claimed.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Mentioning Munari: ‘Complicating is easy, simplifying is difficult”. R-SUE simplifies the fine line of sustainability that everyone is looking for: naturality, practicality, essentiality and the sense of reuse of an object. R-SUE looks at true sustainability, simplicity, functionality and still respecting nature. Inspired by this philosophy, R-SUE redefine the balance between eco-conscious design and practical elegance, ensuring minimal environmental impact without compromising aesthetics or usability. We source our raw materials through fair trade partnerships, prioritizing ethical labor practices and sustainable harvesting. Our innovative packaging is made from sustainable materials that reduce waste while improving durability. Designed with rechargeable solutions, they encourage reuse and promote a circular economy. Every material used is biodegradable or fully recyclable, in line with our mission to reduce our carbon footprint. Our designs embody essentiality and practicality, making sustainability an intuitive choice. We are committed to reducing our environmental footprint by optimizing production processes, lowering emissions and embracing zero-waste principles. R-SUE is not just a name, it is a journey towards a new era of conscious beauty, where sustainability is effortless, ethical and environmentally friendly.
Market positioning & distribution countries
R-SUE a make-up case container redefines a new user interaction (UIX) to offer a revisited cosmetic experience that goes beyond usability, focusing on the customer's sensory and tangible journey in a sustainable and functional interaction with the product. Our innovative packaging has been developed to elevate the product experience, utilizing eco-friendly materials and cutting-edge solutions to maximize user-friendliness and minimize environmental impact. The product is intended for high-end retail, luxury e-commerce and direct B2B partnerships with brands. R-SUE aims to establish a new market niche that can be identified as ‘Responsibility Reinvented’.
Certifications & Patents
FSC certified; Eco-cert certified.
FR&P chooses not to rely on patents, because innovation is our mission.