Maraes Lightening System

This system makes hair lightening for professional colorists more intuitive and creative. The system boasts a modular structure, composed of a universal White Lightening Powder, which precisely lightens hair color by up to eight levels, combined with two pigment boosters – Blue for darker base colors and Violet for lighter base colors – to neutralize unwanted undertones. The different elements can be endlessly blended by stylists to adapt to different base hair colors and lightening needs. The system cares for the hair, too, with the White Lightening Powder enriched with rosehip seed oil to protect and restore the hair fiber, reducing oxidative stress for healthier, softer hair after bleaching. In addition, the pigments in the boosters activate only when in contact with the powder and developer, for optimal color stability and safety. Each component of the system is 100% vegan and ICEA-certified for organic standards, reflecting a commitment to sustainability. 

Maraes Lightening System is a revolutionary 100% vegan professional lightening system that introduces a new language for hair decoloration. It is not just a lightener—it is a creative revolution that empowers hairstylists with infinite possibilities. The system combines one universal White Lightening Powder, enriched with Rosehip Seed Oil for protection and shine, with two innovative pigment boosters—Blue and Violet—that neutralize unwanted undertones during the lightening process. Designed to lift up to eight levels with precision and control, it adapts to every base and technique, offering flawless, customizable results while respecting hair integrity and the planet.

One core, three powers. The Maraes Lightening System introduces a new language for hair lightening—where performance meets consciousness. A single, adaptable core formula ensures precise, consistent lift up to eight levels, while innovative boosters let stylists personalize every service with total creative control. Add the Blu Booster for cool blondes or the Violet Booster for pure platinum tones. Its advanced, 100% vegan and ICEA Certified composition protects hair integrity and respects the planet. Every detail is designed for flawless results, faster application, and uncompromising ethics. The future of lightening begins here—with Maraes. Innovative. Intuitive. Irreplaceable.

Maraes Lightening System introduces a new, intelligent language for hair lightening—an innovative system that merges high performance with total creative freedom. It is composed of one White Lightening Powder and two pigment boosters, Blue and Violet, which can be blended to achieve endless results and adapt to any lightening need. The White Lightening Powder, enriched with Rosehip Seed Oil, lifts up to eight levels while protecting hair fiber integrity and reducing oxidative stress. Its soft, creamy texture ensures quick, even blending and serves as the universal base for all techniques. The Blue Booster is designed for darker bases (levels 1–6), effectively neutralizing unwanted red and orange undertones, while the Violet Booster, ideal for lighter bases (levels 7–10), counteracts yellow hues for perfectly neutral platinum results. Both boosters feature a concentrated pigment technology that activates only when mixed with the lightening powder and developer, ensuring precision and color stability throughout the process. Entirely vegan and ICEA certified, the Maraes Lightening System represents the next generation of lightening performance—precise, safe, and sustainably designed for the modern professional colorist.salon safety, predictability, and high performance, meeting professional standards while adhering to vegan and cruelty-free principles.

09/22/2025

Maraes Lightening System is positioned as a premium product within the professional haircare segment. Designed for hairstylists and salons specializing in color and lightening services, it offers an advanced, customizable system that redefines professional decoloration. Ideal for high-end salons that value performance, creativity, and sustainability, it meets the needs of colorists seeking precise lift, tonal control, and ethical formulations. The system appeals to professionals who demand efficiency, versatility, and hair integrity in every service. With its 100% vegan, ICEA-certified formula, Maraes Lightening System empowers salons to deliver exceptional, sustainable lightening results that reflect the future of conscious beauty.

Maraes Lightening System is promoted through an integrated multi-channel strategy connecting the brand with professionals worldwide. The official website, www.kaaral.com, provides product details, technical guides, and vegan certification. On Instagram (@kaaral_official), real salon results and tutorials highlight its performance, while Facebook builds community engagement. TikTok showcases quick, inspiring transformations, and LinkedIn (Kaaral Srl) shares insights on innovation and sustainability. YouTube hosts professional tutorials and masterclasses. This coordinated digital presence educates, inspires, and empowers hairstylists to achieve exceptional, ethical lightening results, reinforcing Maraes Lightening System social media presence.

Maraes Lightening System redefines the concept of hair lightening by introducing a completely new, intuitive language for professional colorists. It is not just a lightener—it is a creative revolution that transforms the technical service into an artistic experience. The innovation lies in its modular structure: one universal White Lightening Powder combined with two pigment boosters, Blue and Violet, which allow endless blending possibilities to adapt to every hair base and lightening need. This flexible system gives professionals total creative control, enabling them to lift up to eight levels with precision while neutralizing unwanted undertones during the process. The formula’s uniqueness is also scientific and ethical. Enriched with Rosehip Seed Oil, it protects and restores the hair fiber, reducing oxidative stress for visibly healthier, softer hair after bleaching. Each component is 100% vegan and ICEA certified, reflecting Kaaral’s commitment to sustainability and conscious beauty. The pigments in the boosters activate only when in contact with the powder and developer, ensuring maximum color stability and safety. Innovative, adaptable, and environmentally responsible, Maraes Lightening System turns lightening into a smart, customizable, and ethical process—offering stylists a single tool for infinite creative results and setting a new professional standard in sustainable high-performance lightening.

The promotion of Maraes Lightening System is built on a comprehensive multi-channel strategy that maximizes visibility, engagement, and education across both online and offline platforms. The approach is designed to connect directly with professional hairstylists, colorists, and salon owners, offering them the knowledge and confidence to integrate the system seamlessly into their services. At the heart of the digital strategy is the official website, www.kaaral.com, which serves as the central information hub. It provides in-depth product details, mixing guidelines, technical sheets, and vegan certification documents, allowing professionals to understand the scientific and ethical foundation of the system. Social media plays a vital role in communication and inspiration. On Instagram (@kaaral_official), visually striking before-and-after transformations, artistic balayage videos, and testimonials from educators showcase the system’s creative versatility and superior performance. TikTok features short, dynamic clips where stylists demonstrate fast, controlled lifting results and share their favorite blending combinations. Facebook fosters a professional community for discussion, feedback, and educational content, while LinkedIn (Kaaral Srl) highlights brand innovation, sustainability milestones, and distributor partnerships in the global professional beauty network. YouTube complements this ecosystem with detailed tutorials, webinars, and masterclasses led by Kaaral educators, offering accessible technical training for stylists worldwide. Offline, the Maraes Lightening System is promoted through exclusive masterclasses, workshops, and international trade fairs such as Cosmoprof, where stylists experience the product firsthand. These sessions are led by Kaaral’s technical team and guest color experts, who demonstrate blending techniques, tonal control, and the system’s creative adaptability. Strategic collaborations with professional hairstylists, ambassadors, and industry influencers amplify visibility and authenticity. These experts test the system in real salon environments, sharing their experiences through social media, live demonstrations, and online events. Their genuine testimonials enhance credibility and showcase Maraes as a trusted, high-performance solution within the vegan, sustainable beauty movement. Through this integrated strategy—merging digital education, visual storytelling, professional training, and influencer collaboration—Kaaral ensures that Maraes Lightening System reaches its audience with clarity, consistency, and purpose. Every communication reinforces its dual identity: a revolutionary technical innovation and an ethical choice for salons that want to create beauty responsibly.

Maraes Lightening System fully aligns with the key evaluation criteria established by the Maraes Lightening System stands out in its category by meeting and exceeding the key evaluation criteria of innovation, performance, safety, sustainability, and market relevance. From an innovation standpoint, it introduces a completely new approach to hair lightening through a modular, customizable system composed of one White Lightening Powder and two pigment boosters—Blue and Violet. This structure allows hairstylists to create endless blending combinations tailored to every base tone and desired result, transforming a technical service into a creative experience. The boosters’ pigment technology is highly concentrated and activates only upon contact with the powder and developer, ensuring precision, color stability, and consistency throughout the process. This represents a true evolution in professional lightening, offering total creative freedom with simplified control. In terms of performance and effectiveness, the formula lifts up to eight levels with exceptional precision and even tonality. Enriched with Rosehip Seed Oil, it minimizes oxidative stress on the hair fiber, maintaining its strength and softness even after intensive bleaching. Professional testing confirms that the product achieves clean, neutral results in reduced processing time, ensuring maximum lift with minimal damage—an essential requirement for modern salon performance. Safety and ease of use are central to its design. The creamy, dust-free texture ensures controlled application and reduces inhalation risk, while the recommended 1:2 mixing ratio provides consistent results across various techniques such as foiling, balayage, and open-air applications. The system integrates seamlessly into professional workflows, requiring no additional steps beyond standard lightening protocols. Regarding sustainability and ethics, Maraes Lightening System is 100% vegan and ICEA certified. Every component—from formulation to packaging—follows strict environmental and ethical standards, reflecting Kaaral’s ongoing commitment to responsible beauty. Its refillable packaging options and vegan composition respond directly to the growing demand for conscious professional solutions. Finally, in terms of market relevance, the product addresses the increasing global need for sustainable, high-performance lighteners. As clients and stylists alike prioritize eco-friendly, cruelty-free products that deliver uncompromising results, Maraes Lightening System positions itself as the future standard for professional bleaching. By uniting cutting-edge formulation, ethical responsibility, and creative adaptability, Maraes Lightening System not only meets but redefines the expectations of its category—proving that powerful, professional results can be achieved with respect for both hair and the planet.

At Kaaral, sustainability and ethics are not trends but fundamental values that guide every decision. The Maraes line, and in particular the Lightening System, was conceived as a clear expression of this commitment—merging beauty with responsibility. Every ingredient has been carefully selected to ensure it is 100% vegan and cruelty-free, excluding any animal-derived substance. The formulation adheres to the same ethical and quality standards that have earned Maraes its ICEA Vegan Certification, ensuring complete transparency from ingredient sourcing to manufacturing. The packaging design reflects the brand’s sustainability goals, minimizing waste through refillable formats, recyclable materials, and concentrated doses that reduce transportation emissions. In production, Kaaral collaborates with partners that adopt responsible energy management, wastewater treatment, and emissions monitoring. These practices reduce environmental impact and ensure every phase of production respects both people and the planet. Beyond products, Kaaral invests in education. The company promotes eco-awareness within the stylist community through training programs focused on responsible product usage, waste reduction, and sustainable salon management. Moreover, Kaaral supports professional education in developing regions, offering scholarships and technical resources to empower stylists worldwide. Social responsibility, transparency, and environmental respect are thus at the heart of the brand’s DNA. Maraes Lightening System perfectly embodies this vision—proving that professional excellence and sustainability can coexist, setting a new ethical and technical benchmark in professional haircare.

Distribution channel: the product will be mainly distributed offline through the professional channel (hairdresser and hair salon). Our focus is the importer who, through a distribution network, will make the product available at the hair salons. The online channel is also considered to make the product available for hairdressers and final consumers. Distribution countries: the product will be launched during Cosmoprof Bologna 2025, therefore is not yet available for sale. It will be distributed in Europe, USA, Canada, South America, Australia, Russia, and Middle East. Desired distribution countries: the product will be surely distributed in those Countries who are purchasing the MARAES brand, but the goal is to have the product distributed in many new Countries.

ICEA Vegan Certification.