This product is a finalist in the category Make Up, Skin Care, Hair Formula of Cosmoprof India Awards 2025
Product Headline
Offering a new precision in mascara application, the Metal Slim Mascara is designed with a slim, metal-tipped wand designed to offer more control and accuracy, to reach areas such as the extreme corners of the lower lashes. This applicator ensures optimal lash separation for clean, defined lashes without any clumps, with the applicator also hygienic to use, as it resists bacterial buildup and is easy to clean. The formula itself combines advanced film-forming technology with lightweight polymers, to deliver rich pigment and all-day hold without any heaviness. The packaging is crafted with a 100% recyclable aluminum tube and cap, and the slim tube both enhances grip and ensures durability.
Product Description
Metal Slim Mascara was born from the idea of redefining precision in mascara application. During development, our team explored consumer frustration with clumping and thick brushes. The result—a slim, metal-tipped wand designed for control and accuracy. Combining advanced film-forming technology with lightweight polymers, the formula delivers rich pigment and all-day hold without heaviness. Its innovative metal applicator ensures perfect lash separation and hygienic use. The product has already gained strong interest from professional makeup artists for its refined design and performance-driven concept.
Claims & Benefits
* Precise metal-tip applicator for clean, defined lashes
* Smudge-proof, clump-free, and humidity-resistant
* Lightweight formula with flexible film polymers
* Hygienic and easy-to-clean applicator
* Suitable for short or fine lashes
* Long-lasting lift and curl effect for up to 24 hours
Technical Details
**Ingredients (INCI):** Aqua, Acrylates Copolymer, Iron Oxides (CI 77499), Beeswax, Stearic Acid, VP/VA Copolymer, etc.
**Formulation:** Water-based emulsion with film-forming agents for flexible adherence.
**Packaging:** Slim metal wand with precision micro-brush housed in an ergonomic aluminum tube—lightweight, durable, and recyclable.
**Design Uniqueness:** Combines minimal aesthetic with functional precision; metal brush prevents clumping and ensures even coating.
**Sustainability:** Aluminum tube and cap are 100% recyclable; carton printed with soy ink on FSC-certified paper.
**Availability:** Commercially ready and launching globally at Cosmoprof India 2026.
Launch date (mm/dd/yy)
06/15/2026 – Product to be officially unveiled at Cosmoprof India 2025.
Price List, Target Consumer & Market Segments
**Retail Price:** USD 18–20
**Target:** Women aged 18–40 seeking precise, natural lash definition; makeup artists; clean beauty enthusiasts.
**Segment:** Premium mass / professional hybrid mascara category.
Website and Social Channel/s
Website:https://passioncat.co.kr/
Instagram: @passioncat
What sets your product apart and why is it innovative and special?
Metal Slim Mascara revolutionizes lash styling with the world’s first metal precision wand. Unlike traditional nylon or silicone brushes, its slim metallic tip delivers exceptional control, reaching even corner and lower lashes with ease. The applicator maintains hygiene by resisting bacterial buildup, an innovation supported by in-house lab testing. Its elegant aluminum design enhances sustainability and elevates the makeup experience, offering both luxury and practicality. By merging ergonomic design with advanced film technology, Metal Slim Mascara represents a new generation of beauty tools that blur the line between skincare science and makeup artistry.
How do you promote your product on multiple channels?
Metal Slim Mascara’s campaign centers on the theme “Define Every Detail.”
Promotion includes:
Social Media Campaigns: Influencer-led tutorials highlighting precision and hygiene benefits on Instagram, TikTok, and YouTube.
In-store activation: “Metal Precision Zone” demo counters allow customers to test the unique metal wand.
Digital PR: Product reviews from professional MUAs and clean-beauty bloggers.
Content Marketing: Educational posts about the hygienic and sustainable design of metal applicators.
Trade Events: Launch featured at Cosmoprof India 2025 and Makeup in Seoul 2025.
Our storytelling connects the concept of modern minimalism and precision with emotional confidence—empowering users to express individuality through detail.
How does your product meet the evaluation criteria of its category?
Metal Slim Mascara meets all innovation, design, and sustainability criteria through:
Innovation: First-of-its-kind precision metal brush for ultra-clean lash coating.
Design: Slim aluminum tube enhances grip and ensures durability.
Performance: Proven long-lasting, non-smudging formula.
Consumer Relevance: Addresses a key unmet need—precision and hygiene in daily makeup.
Sustainability: 100% recyclable aluminum and reduced plastic components.
Market Potential: Growing demand for minimalistic, travel-friendly beauty products among Gen Z and millennial consumers.
The product seamlessly combines engineering precision and artistic beauty, setting new standards for professional-grade mascaras.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Passioncat maintains a strong commitment to sustainable and ethical production.
Cruelty-Free & Vegan: Formulated without animal-derived ingredients and never tested on animals.
Eco-Packaging: 100% recyclable aluminum components, reduced plastic use by 60%.
Ethical Sourcing: All ingredients sourced from certified suppliers following fair trade standards.
Production: Manufactured in an ISO 22716 and GMP-certified facility minimizing water and energy consumption.
Community: Supporting women’s empowerment programs in local communities.
Our mission is to redefine beauty innovation with responsibility, ensuring every creation is kind to both skin and planet.
Market positioning & distribution countries
**Positioning:** Premium yet accessible beauty innovation focusing on precision tools and smart design.
**Current Distribution:** South Korea, USA, Vietnam.
**Desired Expansion:** India, Middle East, Europe.
**Channels:** Department stores, online retailers, and professional beauty salons.
Certifications & Patents
GMP Certified (ISO 22716)
Cruelty-Free Certified
Vegan Formula Declaration
FSC-certified secondary packaging
Patent pending for metal wand applicator design (KIPO submission in progress)
