This product is a finalist in the category Skin Care Products of Cosmoprof India Awards 2025
Product Headline
Formulated to target blemishes, uneven skin tone, and pigmentation, this serum is gentle yet effective. Its ingredients include azelaic acid which treats acne and brightens and evens skin tone; 4-N-butyl resorcinol, a skin-lightening agent that reduces pigmentation; HPPA, or hydroxyphenyl propionic acid, an antioxidant that protects skin from oxidative stress; and ferulic acid, an antioxidant that supports anti-aging benefits. Alongside this is sodium hyaluronate to hydrate and plump the skin; vitamin E with antioxidant benefits; glycerol to moisturize; aloe vera extract to soothe; and calendula extract to act as an anti-inflammatory. Each of the ingredients has been chosen to maximize the serum’s efficacy while minimizing irritation, so it can be used by those with sensitive skin. It is also dermatologist recommended. The formula is presented in an airless pump bottle, to prevent oxidation and contamination.
Product Description
Aziclear Serum was conceptualized to meet the growing demand for effective yet gentle solutions for acne, pigmentation, and uneven skin tone. The idea stemmed from dermatological research identifying the synergistic potential of micronized azelaic acid, 4NB resorcinol, HPPA, and ferulic acid. Concept testing ensured optimal efficacy without irritation, while the brand name reflects clarity and scientific precision. Designed for discerning consumers seeking visible results, Aziclear combines innovation, safety, and dermatologists’ trust. Its formulation addresses real skin concerns, making it one of the top-selling serums in its category, delivering consistent, noticeable improvements in skin texture and radiance.
Claims & Benefits
Aziclear Serum delivers multiple dermatologically backed benefits: it reduces acne and blemishes, minimizes hyperpigmentation, and evens out skin tone. The micronized azelaic acid gently exfoliates and unclogs pores, while 4NB resorcinol targets stubborn dark spots. HPPA and ferulic acid provide antioxidant protection, reducing oxidative stress and preventing premature aging. Suitable for sensitive skin, it hydrates without causing dryness or irritation. Regular use promotes smoother, brighter, and healthier-looking skin. Dermatologist-recommended, Aziclear combines efficacy and gentleness, offering a comprehensive solution for acne-prone, uneven, and dull skin, supporting confidence and long-term skin clarity.
Technical Details
Ingredients & Functions:
• Azelaic Acid (Azepur 99) – Treats acne, brightens and evens skin tone
• 4-N-Butyl Resorcinol – Skin lightening agent, reduces pigmentation
• HPPA (Hydroxyphenyl Propionic Acid) – Antioxidant, protects skin from oxidative stress
• Ferulic Acid – Antioxidant, supports anti-aging benefits
• Sodium Hyaluronate – Moisturizer, hydrates and plumps skin
• Mixed Tocopherol (Vitamin E) – Antioxidant, protects against free radicals
• Glycerol – Humectant, maintains skin moisture
• Aloe Vera Extract – Hydrating and soothing agent
• Calendula Extract – Anti-inflammatory, reduces redness and irritation
Formulation:
• Lightweight, fast-absorbing serum suitable for sensitive and acne-prone skin
• Dermatologically tested and pH-balanced
Packaging & Functionality:
• Airless pump to prevent oxidation and contamination
• UV-protected, recyclable materials for sustainability
• Ergonomic design for precise application
Design & Sustainability:
• Sleek, minimalistic, professional aesthetic
• Eco-conscious production with recyclable packaging
Market Status:
• Developed, tested, and available in the market
• Dermatologist-recommended and top-selling
Launch date (mm/dd/yy)
20/01/2025
Price List, Target Consumer & Market Segments
Aziclear Serum is priced at INR 1,950 for a 30ml bottle, positioned as a premium dermatologist-recommended solution for acne, pigmentation, and uneven skin tone. Target consumers include young adults and adults seeking effective, science-backed skincare for blemish control and skin brightening. The product is available in India through online and offline channels, and on e-commerce platforms in the UAE and KSA. Registration is currently underway in Sri Lanka and Myanmar, reflecting Trikona Pharma’s strategy to expand into emerging international markets while catering to consumers looking for high-quality, safe, and results-driven skincare solutions.
Website and Social Channel/s
Aziclear is actively promoted through digital platforms such as Meta (Instagram, Facebook, WhatsApp), the official website (www.trikonapharma.com), e-commerce portals like Amazon and Google, YouTube, and LinkedIn (@trikonapharma).
What sets your product apart and why is it innovative and special?
Aziclear Serum stands out through its scientifically curated blend of active ingredients, optimized in precise percentages to effectively target hyperpigmentation, acne scars, and blemishes. Unlike conventional treatments, each component including azelaic acid, 4-N-Butyl Resorcinol, HPPA, and ferulic acid - was carefully selected and sourced to maximize efficacy while minimizing irritation. The formulation process emphasized gentle yet potent delivery, ensuring suitability for sensitive skin. Innovative design features such as the airless pump preserve ingredient stability, and sustainable, high-quality packaging reflects both functionality and eco-conscious values. Aziclear combines dermatological science, consumer safety, and visible results, setting it apart in a competitive skincare market.
How do you promote your product on multiple channels?
Aziclear Serum is promoted through a comprehensive, multi-channel marketing approach that combines digital innovation with strategic offline engagement to ensure both consumer awareness and medical endorsement. The objective is to position Aziclear as a trusted, dermatologist-recommended solution for acne, pigmentation, and uneven skin tone, while maintaining strong visibility across platforms where our target audience is most active.
Digital Promotion:
Our online strategy focuses on creating awareness and education through social media platforms such as Meta (Instagram, Facebook, and WhatsApp), YouTube, LinkedIn, and Google. These channels are used to share informative content, including skincare education, dermatologist tips, before-and-after results, and product usage tutorials. Engaging visual content, influencer collaborations, and short video reels help drive higher reach and engagement among skincare-conscious consumers. The official Trikona Pharma website serves as the central hub for product information, dermatological validation, and consumer testimonials. E-commerce partnerships with Amazon, Flipkart, and regional marketplaces in the UAE and KSA further strengthen the brand’s online presence, enabling easy accessibility for global consumers. Paid digital campaigns and SEO optimization support visibility across relevant skincare searches.
Educational and Awareness Campaigns:
We believe that consumer education drives trust and long-term brand loyalty. Therefore, educational initiatives focusing on the science behind Aziclear’s formulation, skin health awareness, and safe skincare practices are regularly shared online. Dermatologists and skin experts are featured in interactive sessions, Q&A videos, and virtual webinars to communicate the product’s scientific credibility and real-world efficacy.
Offline & In-Clinic Promotion:
To complement digital visibility, Aziclear’s offline promotion focuses on medical marketing through dermatologists, clinics, and pharmacies. A dedicated team of trained medical representatives visits dermatology clinics and skin specialists to present product details, conduct demonstrations, and share clinical data supporting the formulation’s efficacy. Feedback from dermatologists and patients is continuously collected to refine communication and product performance. In-clinic educational materials and sampling initiatives enhance trial and adoption rates.
Integrated Communication:
Aziclear maintains consistent branding and messaging across all channels—digital, print, and in-person—to reinforce its identity as a science-driven, dermatologist-trusted skincare solution. Regular reviews, testimonials, and product discussions help establish authenticity and credibility among consumers.
In essence, Aziclear’s 360° promotional strategy blends medical credibility with modern digital engagement, ensuring strong visibility, consumer trust, and global recognition as a high-performance dermatological skincare brand.
How does your product meet the evaluation criteria of its category?
Aziclear Serum meets the category’s evaluation criteria by delivering clinically relevant results in acne control, pigmentation reduction, and skin tone improvement. It combines active ingredients - micronized azelaic acid, 4-N-Butyl Resorcinol, HPPA, and ferulic acid at optimized concentrations to maximize efficacy while minimizing irritation. Dermatologist-tested and consumer-validated, the serum addresses real skin concerns with a gentle, science-backed formulation. Its innovative delivery system, airless pump packaging, and sustainable design further enhance product performance. By balancing safety, effectiveness, and innovation, Aziclear exemplifies the key attributes expected in this category, making it a standout submission.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Trikona Pharma is committed to sustainability, ethical practices, and social responsibility across all aspects of our business. Our formulations are dermatologically tested, ensuring safety for consumers. We prioritize eco-conscious sourcing of ingredients, including fair trade and ethically obtained botanical extracts. Packaging is designed to minimize environmental impact, using recyclable materials and airless pumps to reduce product waste. Our manufacturing processes focus on energy efficiency and low-waste production. By integrating sustainability and ethical standards into innovation, Trikona Pharma delivers high-quality skincare solutions that are effective, safe, and responsible, reflecting our commitment to people and the planet.
Market positioning & distribution countries
Aziclear Serum is positioned as a premium, dermatologist-recommended skincare solution targeting acne, pigmentation, and uneven skin tone. It is available in India through both online and offline channels, and on e-commerce platforms in the UAE and KSA. Registration is currently underway in Sri Lanka and Myanmar. Trikona Pharma aims to expand distribution to additional emerging markets in Southeast Asia, the Middle East, and Africa, reaching consumers seeking high-quality, science-backed skincare solutions that combine efficacy, safety, and sustainability.
Certifications & Patents
GMP, Halal, Allergen free