Folijuv Serum

A hair growth serum that provides a non-minoxidil method to support hair growth and manage androgenetic alopecia and hair loss in both men and women. Among the serum’s key active ingredients are adenosine, which mitigates hair loss and stimulates hair growth; Phyto CellTec Malus domestica stem cells, an ingredient that prolongs hair’s anagen phase, delays hair aging, and prevents hair loss; caffeine to stimulate blood circulation to the scalp and promote hair growth; niacinamide to nourish the scalp and hair shaft; D-panthenol to retain moisture; and  glycerin, a humectant to improve hair hydration. The product has been formulated as a lightweight, non-greasy serum suitable for daily use, and is presented in airless pump packaging that allows for precision dosing. 

Folijuv Shampoo was thoughtfully developed to strengthen hair, increase thickness, and prevent hair fall, addressing the modern consumer’s need for effective, dermatology-grade care. The formulation combines carefully selected actives -Adenosine, Niacinamide, Caffeine, and Fluidipure known for nourishing the scalp, stimulating growth, and improving hair quality. The brand name “Folijuv” embodies follicle rejuvenation, highlighting the product’s focus on revitalized, healthier hair. Concept testing included evaluating efficacy, texture, and sensory experience to ensure an optimal user experience. By blending scientific innovation with consumer insights, Folijuv Shampoo delivers a premium solution that strengthens, nourishes, and restores confidence in hair.

Claims & Benefits • Reduces Hair Fall: Actively helps minimize hair shedding for healthier-looking hair. • Strengthens Hair Strands: Improves hair resilience and reduces breakage. • Prevents Thinning: Supports thicker, fuller hair by addressing weakening follicles. • Nourishes Scalp & Hair: Enriched with Adenosine, Niacinamide, Caffeine, and Fluidipure for overall scalp health. • Dermatology-Grade Formula: Designed for safe, effective, and visible results.

Ingredients & INCI List: Folijuv Shampoo is formulated with clinically selected actives including Adenosine, Niacinamide, Caffeine, and Fluidipure, complemented by gentle cleansing agents, conditioning agents, and stabilizers suitable for daily use. The INCI list follows international cosmetic standards for transparency and safety. Formulation: The shampoo is a dermatology-grade aqueous formulation designed to reduce hair fall, strengthen hair strands, and prevent thinning. Actives are synergistically combined to promote scalp health, improve hair resilience, and enhance overall hair quality. The formulation is free from harsh sulfates, parabens, and harmful additives, ensuring safety for sensitive scalps. Packaging & Functionality: Packaged in recyclable PET bottles with user-friendly flip-top caps for precise dispensing. The design ensures ease of use, product protection, and minimal waste. Design Uniqueness: Folijuv’s brand identity emphasizes follicle rejuvenation, reflected in the sleek, modern bottle design and informative labeling that communicates efficacy and premium quality. Sustainability & Production: Produced using environmentally conscious processes, focusing on minimal energy consumption, eco-friendly packaging, and responsibly sourced ingredients. Market Status: The product is currently available on the market and has undergone prototype testing for efficacy, texture, and consumer acceptance, ensuring consistent quality and performance.

04/11/2025

Price: ₹650 for 150ml. Target Consumers: Folijuv Shampoo is designed for individuals experiencing hair fall, thinning hair, or weakened hair strands. It caters to both men and women seeking a dermatology-grade solution that combines nourishment, strengthening, and scalp health. Market Segments: The product fits into the premium mass-market hair care segment, appealing to consumers looking for clinically backed, safe, and effective solutions. It is ideal for e-commerce platforms, pharmacy retail, and various distribution channels, focusing on urban and semi-urban consumers who prioritize hair health and scientifically formulated products.

Official Website: www.trikonapharma.com Instagram: @trikonapharma Facebook: Trikona Pharma LinkedIn: Trikona Pharma YouTube: Trikona Pharma

Folijuv Shampoo stands out as a dermatology-grade, science-backed hair care solution that goes beyond conventional shampoos. Unlike standard products, Folijuv combines Adenosine, Niacinamide, Caffeine, and Fluidipure in a synergistic formulation designed to strengthen hair strands, reduce hair fall, and prevent thinning at the follicular level. Each ingredient was carefully selected based on clinical evidence and scalp compatibility, ensuring both efficacy and safety for daily use. The product development process emphasized consumer-centric innovation. Concept testing included sensory evaluations, texture refinement, and feedback on visible results, creating a premium experience aligned with user expectations. The brand name, Folijuv, communicates follicular rejuvenation, reflecting its core benefit. From a design perspective, the shampoo features a sleek, ergonomically designed bottle with recyclable packaging and a user-friendly cap, combining aesthetics, sustainability, and functionality. Production follows environmentally conscious processes, with responsibly sourced actives and minimal energy consumption. Compared to competitors, Folijuv is unique in offering a comprehensive hair-strengthening solution that balances efficacy, safety, and consumer appeal. It merges advanced formulation science with modern design, positioning the product as a trusted, innovative choice for individuals seeking visible hair improvement and long-term scalp health.

Folijuv Shampoo is promoted through a carefully integrated multi-channel approach that combines digital, offline, and professional touchpoints to reach diverse consumer segments. On digital platforms, the brand maintains an active presence on social media channels including Instagram, Facebook, LinkedIn, and YouTube. These platforms are used for product education, awareness campaigns, and engagement through visually appealing content, tutorials, influencer collaborations, and targeted advertising. Educational posts focus on hair fall prevention, hair strengthening tips, and the science behind Folijuv’s dermatology-grade formulation, helping consumers make informed purchasing decisions. The brand also leverages e-commerce platforms such as Amazon India, Amazon.ae, and Amazon.com for product visibility, customer reviews, and special promotions. This ensures accessibility to both domestic and international audiences, enhancing convenience and trust in online purchasing. On-site product listings are optimized with detailed descriptions, benefits, and technical specifications to guide potential buyers effectively. Offline, Folijuv Shampoo is promoted through professional touchpoints, including dermatologists, hair specialists, and trichologists. Trained brand representatives conduct educational sessions, provide product samples, and gather feedback, fostering credibility and professional endorsement. The brand also participates in trade shows, exhibitions, and B2B events, showcasing its formulation, innovation, and sustainability initiatives to potential distributors and partners. Additionally, direct-to-consumer campaigns include promotional offers, in-store activations, and loyalty programs to encourage trial and repeat purchase. User-generated content, testimonials, and influencer partnerships help amplify brand visibility and trust. Folijuv’s communication strategy is aligned across all channels to maintain consistency in messaging, emphasizing efficacy, safety, and premium quality. By combining digital engagement, professional endorsements, e-commerce reach, and consumer activation, Folijuv Shampoo ensures holistic market coverage, building awareness, trust, and loyalty across multiple consumer touchpoints. This integrated approach enables the brand to educate, engage, and convert a wide audience while reinforcing its positioning as a dermatology-grade, innovative, and effective hair care solution.

Folijuv Shampoo is submitted under the Hair Care category. The product meets the evaluation criteria by combining scientific formulation, consumer relevance, product efficacy, and innovation, distinguishing it from conventional hair care solutions. Scientific Formulation & Innovation: Folijuv’s formulation is dermatology-grade, integrating Adenosine, Niacinamide, Caffeine, and Fluidipure, each selected for their proven benefits in reducing hair fall, strengthening hair strands, and preventing follicular thinning. The synergistic combination ensures not only immediate nourishment but also long-term scalp and hair health. This scientific approach demonstrates the product’s compliance with the criteria emphasizing effectiveness, innovation, and functional performance. Consumer Relevance & Concept Development: The product was developed after identifying consumer needs for a solution that addresses hair fall and thinning without harsh chemicals. Extensive concept testing, sensory evaluation, and feedback from dermatologists and target consumers ensured the product meets practical demands while delivering a premium experience. This aligns with the category criterion emphasizing user-centric design, problem-solving, and meaningful consumer benefits. Design & Sustainability: Folijuv Shampoo also addresses sustainability and design innovation. The packaging is recyclable, ergonomically designed, and visually communicates the product’s dermatology-grade positioning. Sustainable sourcing of ingredients and environmentally conscious production processes contribute to the product’s differentiation, fulfilling the evaluation criterion for responsible, forward-thinking design and materials. Market Impact & Differentiation: Compared to competitors, Folijuv Shampoo offers a unique blend of efficacy, safety, and premium presentation. Its presence across multiple distribution channels—including e-commerce platforms, pharmacies, salons, and professional endorsements—ensures accessibility and consumer trust, meeting the criterion for market readiness, consumer adoption, and overall brand impact. In summary, Folijuv Shampoo aligns with the category’s evaluation criteria through its scientifically validated formulation, innovative and sustainable design, consumer-focused development, and proven efficacy. It stands as a comprehensive hair care solution that addresses hair fall and thinning while offering measurable, visible benefits, making it an exemplary submission in the Hair Strengthening & Anti-Hairfall category.

At Trikona Pharma, our brand commitment extends beyond creating effective and premium-quality products like Folijuv Shampoo. Sustainability, ethical practices, and social responsibility are embedded into every stage of our product development, from formulation to packaging, production, and distribution. Sustainable Formulation: Folijuv Shampoo is crafted with dermatology-grade ingredients that are safely sourced and cruelty-free, ensuring minimal impact on ecosystems and wildlife. We avoid harmful chemicals such as sulfates, parabens, and phthalates, prioritizing gentle yet effective actives. Our sourcing strategy emphasizes transparency and ethical procurement, working only with suppliers who adhere to fair trade practices and environmental responsibility. Eco-Friendly Packaging: Packaging materials are selected with sustainability in mind. Folijuv Shampoo uses recyclable PET bottles and environmentally conscious labeling. The design is not only functional, providing ease of use and precise dispensing, but also minimizes material waste. Our packaging strategy aligns with the global push toward a circular economy, reducing single-use plastic and promoting responsible disposal practices. Environmental Footprint & Production: Production processes are optimized to reduce energy consumption, water usage, and emissions, reflecting our commitment to lowering the environmental footprint. We continuously evaluate and improve manufacturing practices to achieve better sustainability outcomes without compromising product quality or safety. Consumer & Social Responsibility: Beyond environmental considerations, we are committed to educating consumers on responsible usage and disposal of cosmetic products. Our brand engages in community awareness initiatives, sharing knowledge about hair health, safe ingredient practices, and eco-conscious consumer behavior. By promoting informed choices, we encourage a culture of ethical consumption. Innovation for Sustainability: Folijuv’s development process also explores long-term solutions such as refillable packaging options and concentrated formulations to reduce product volume and packaging waste. These initiatives reflect our forward-thinking approach to environmental and social responsibility. In summary, Trikona Pharma integrates sustainability, ethics, and social responsibility into every aspect of Folijuv Shampoo from formulation and ethical sourcing to eco-friendly packaging and mindful production. Our goal is to deliver effective, science-backed hair care solutions while minimizing environmental impact, promoting ethical practices, and contributing positively to society, making our brand a responsible choice for conscious consumers.

Folijuv Shampoo is positioned as a premium dermatology-grade hair care solution targeting consumers seeking effective, science-backed products for hair fall reduction and hair strengthening. Its market positioning emphasizes efficacy, safety, and a premium user experience, catering to both urban and semi-urban consumers who prioritize hair health. Distribution Channels: The product is available through multiple channels to maximize reach and accessibility. These include e-commerce platforms (Amazon India), pharmacies, and select dermatology clinics, allowing consumers to access the product conveniently while benefiting from professional recommendations. Digital channels are also leveraged for educational content, promotions, and consumer engagement. Desired Distribution Expansion: To extend our global footprint, Trikona Pharma aims to introduce Folijuv Shampoo in emerging markets across Southeast Asia, Africa, and additional Middle Eastern countries, focusing on both B2C e-commerce and B2B partnerships with local distributors. This expansion aligns with the brand’s goal of making dermatology-grade hair care accessible internationally, while maintaining premium quality and professional credibility.

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