AYURVEDIC FOUNDSERUM

Combining Ayurvedic serum ingredients with the benefits of a light-to-medium coverage foundation, this breathable formula soothes, brightens, and mattifies the skin, and is intended for hot and humid climates. Among the foundation’s caring ingredients are turmeric to soothe inflammation and counteract oxidative stress; moringa to regulate sebum; niacinamide to refine pores; ammonium glycyrrhizate to lighten and calm irritation; neem to fight bacteria; corn starch to mattify skin; and a water-based film-former to hydrate and shield skin from environmental damage. The formula’s Ayurvedic aspects are captured in botanicals such as Ganoderma lucidum, or reishi mushroom,  turmeric, and moringa, which all support skin balance, protection, and regeneration. Niacinamide too aligns with the Ayurvedic ingredients by promoting skin barrier health. The foundation includes natural mineral pigments and a water-based acrylic film former that ensure high performance. The formula is 100% vegan, cruelty-free, and talc-free, and composed of 90% natural-origin ingredients.  

AYURVEDIC FOUNDSERUM is a groundbreaking, lightweight emulsion combining foundation coverage with the natural benefits of Ayurvedic serum ingredients. Powered by turmeric, moringa, neem, niacinamide, and thermal water, it soothes inflammation, controls oil, mattifies, and protects skin against environmental stress. Ideal for humid, hot climates and combination to oily skin types, it offers a breathable, modulable light-to-medium coverage with a flawless, natural finish. Packaged sustainably in a stylish glass bottle, FOUNDSERUM blends eco-conscious design with effective skincare, delivering all-day comfort and radiance by merging ancient wisdom with modern science.

It soothes inflammation and oxidative stress with turmeric and moringa regulates sebum and refines pores with niacinamide lightens and calms irritation via ammonium glycyrrhizate fights bacteria naturally with neem mattifies skin using corn starch hydrates and shields skin from environmental damage with a water based film former Ideal for combination and oily skin in hot humid climates it offers breathable adjustable coverage that controls oil and shine delivering a comfortable natural finish all day Packaged sustainably it blends effective skincare with eco conscious design Is 100% vegan cruelty free talc free with 90% of natural origin ingredients

AYURVEDIC FOUNDSERUM is a lightweight emulsion that merges foundation coverage with the benefits of an ayurvedic serum. Its key ingredients include thermal water, turmeric extract, moringa extract, niacinamide, ammonium glycyrrhizate, corn starch, mineral pigments, neem extract. These components work synergistically to soothe, brighten, and protect the skin by combating inflammation, oxidative stress, excess sebum, and irritation. The formula is designed for humid and hot climates, offering breathable, modulable light-to-medium coverage ideal for combination and oily skin types. It helps control oil and shine while providing a natural, comfortable finish throughout the day. The product is packaged sustainably in a glass bottle with a spray pump or dropper, emphasizing eco-consciousness along with practical use. Its ayurvedic aspects derive mainly from traditional botanicals like Ganoderma Lucidum (Reishi Mushroom), turmeric, and moringa, which support skin balance, protection, and regeneration. Niacinamide aligns functionally with ayurvedic principles by promoting skin harmony and barrier health. The inclusion of natural mineral pigments and a water-based acrylic film former ensures high performance with natural content compatibility. FOUNDSERUM is available as a prototype or market-ready product, embodying a science-and-nature harmony in innovative skincare makeup.

05/09/25

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Our product AYURVEDIC FOUNSERUM is showcased on our website www.italcosmetici.com, where you can find detailed information and visuals. We actively engage with our community on LinkedIn and Instagram, sharing product updates, beauty tips, and behind-the-scenes content. These platforms highlight our commitment to clean, innovative cosmetics and enable direct interaction with consumers and industry professionals. Follow us on LinkedIn and Instagram to stay connected with the latest news and trends from our brand.

AYURVEDIC FOUNDSERUM stands out through its innovative hybrid formula blending foundation coverage with the therapeutic benefits of an Ayurvedic serum. This dual-function product uniquely fuses modern skincare science and traditional Ayurvedic principles by incorporating potent botanicals like turmeric, moringa, neem, and Ganoderma Lucidum, alongside active ingredients such as niacinamide a naturally derived, water-based acrylic film former. Its lightweight, breathable emulsion adapts buildable coverage while controlling oil and shine, especially suited for hot, humid climates—addressing unmet needs in makeup for combination and oily skin types. The natural, water-based acrylic film former delivers advanced hydration and environmental protection without compromising comfort. This product's innovation also lies in its sustainable design—a stylish glass bottle with user-friendly spray pump or dropper, reducing plastic use and reflecting eco-conscious values. The formulation benefits from biotechnological fermentation of Ganoderma, enhancing ingredient efficacy and skin compatibility while adhering to Ayurvedic holistic care concepts. Compared to competitors, FOUNDSERUM offers a multifunctional makeup solution that harmonizes natural, ethical ingredients with advanced performance features, making it a unique and modern Ayurvedic-inspired cosmetic innovation poised to elevate skincare and beauty routines.

We promote AYURVEDIC FOUNDSERUM through participation in major industry trade fairs, where we showcase the product directly to professionals and buyers. Additionally, we actively engage our audience on Instagram and LinkedIn, sharing educational content, product highlights, and beauty tips to build brand awareness and customer trust

AYURVEDIC FOUNDSERUM meets the evaluation criteria of its category through several impactful attributes: Innovation: The product uniquely combines foundation coverage with the benefits of an Ayurvedic serum, offering a hybrid texture that adapts to skin needs. It incorporates an innovative naturally derived, water-based acrylic film former and combines traditional Ayurvedic botanicals with modern actives like niacinamide for holistic skin support. Sustainability and Ethics: FOUNDSERUM emphasizes sustainability by using eco-friendly glass packaging with spray pump or dropper options, minimizing plastic waste. Its formulation balances natural Ayurvedic ingredients and biotechnological advances, aligning with ethical sourcing and environmentally responsible production. Creativity, Performance, and Functionality: Designed for humid, hot climates and suitable for combination to oily skin, this serum-foundation hybrid delivers breathable, light-to-medium coverage that controls oil and shine while providing hydration and skin protection. It brings together multiple functionalities including anti-inflammatory, antioxidative, sebum regulation, and antibacterial effects. Safety: The formulation includes well-studied, natural ingredients and actives like turmeric, moringa, neem, and niacinamide, supported by traditional Ayurvedic knowledge and modern research. The product adheres to safety standards by using biotechnologically derived ingredients for consistent efficacy and skin compatibility. Packaging and Design: FOUNDSERUM’s packaging stands out for balancing stylish aesthetics with eco-consciousness and user convenience. The glass bottle design reflects premium quality and sustainability, while the spray pump/dropper enhances precise and hygienic application. Overall, FOUNDSERUM best fits criteria emphasizing innovative, sustainable, multifunctional cosmetic solutions that integrate traditional Ayurvedic wisdom with modern skincare science and ethical production practices, making it an exemplary entrant in the Ayurvedic skincare makeup category.

Our brand is deeply committed to sustainability, ethical practices, and social responsibility. All our products, including AYURVEDIC FOUNDSERUM, are cruelty-free and formulated without animal-origin ingredients, parabens, mineral oils, silicones, microplastics, and other harmful substances. We prioritize clean, safe ingredients sourced through fair trade and ethical partnerships to support responsible sourcing. Our packaging is designed with sustainability in mind, using recyclable materials and minimizing environmental impact through eco-conscious manufacturing processes. We continuously explore refillable solutions to reduce waste and encourage circular beauty consumption. By integrating these principles, we aim to offer high-performance products that respect both people and the planet, while promoting transparency and ethical responsibility in every aspect of our business.

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