This product is a finalist in the category Packaging: Design & Materials of Cosmoprof India Awards 2025
Product Headline
This sunscreen stick packaging concept is crafted with a smooth, twist-up mechanism that allows for controlled dosage and a hygienic application. Designed to be portable, the stick is compact and 50% smaller than standard similar vessels, to reduce material usage while still conforming to brands’ existing filling processes. The pack is made from recyclable PP components and features premium tactile embossed branding. The packaging solution has been developed by employing 3D prototyping and consumer validation, and has been designed to balance form, function, and sustainability, to create differentiation for brands in the sunscreen stick category
Product Description
The new on-the-go custom sunscreen stick packaging offers a first-mover advantage in its category. Designed with a compact, twist-up dispensing format, it combines premium aesthetics, sustainability, and portability—achieving 50% size reduction without altering the filling process. Concepts were developed through in-house ideation, consumer co-creation, and 3D prototyping for validation before tool development. The design effectively meets consumer needs for convenience, hygiene, and premium appeal.
Claims & Benefits
The packaging delivers multiple benefits: portability with a compact, travel-friendly size; sustainable design using reduced material and efficient filling compatibility; a smooth twist-up dispensing mechanism for easy, hygienic application; and premium tactile embossed branding for enhanced shelf appeal. It allows brands to offer consumers convenience and luxury in one product, while maintaining process efficiency and recyclability. This innovative format creates strong differentiation in the sunscreen stick category, providing brands with a first-mover advantage and consumers with a superior, on-the-go skincare experience.
Technical Details
Innovative twist-up dispensing stick designed for sunscreen applications. The pack is made using recyclable PP components, engineered for compactness—50% smaller than standard sticks—without altering the brand’s existing filling process. Features a smooth twist mechanism ensuring controlled dosage and hygienic application. The design includes tactile embossed branding for premium shelf impact and ergonomic usability. Developed through in-house design, 3D prototyping, and consumer testing before commercialization. Sustainable by design supports recyclable goals .It offers brands a first-mover advantage in the on-the-go sunscreen stick format.
Launch date (mm/dd/yy)
April 2025
Price List, Target Consumer & Market Segments
Target Consumers: Active, urban consumers seeking convenient and mess-free sun protection — especially millennials, travelers, outdoor enthusiasts, and skincare-conscious users who prefer portable beauty solutions.
Market Segments:
• Personal Care & Skincare: Sunscreen sticks, face balms, and solid skincare formats.
• Beauty & Cosmetics: On-the-go, travel-friendly premium products.
• Sustainable Packaging: Brands aiming to reduce plastic use and enhance recyclability.
The design caters to brands positioning themselves in the premium skincare and sun protection categories with a focus on innovation, convenience, and sustainability.
Website and Social Channel/s
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What sets your product apart and why is it innovative and special?
This packaging redefines the sunscreen stick category with its compact, twist-up design—half the size of standard sticks—without altering existing filling lines. It merges engineering precision and consumer convenience, offering a sustainable, travel-friendly solution that enhances hygiene and ease of use. The tactile embossed branding and premium finish elevate brand perception, while reduced material use supports environmental goals. Developed entirely in-house, from concept to 3D prototyping and consumer validation, it represents a seamless balance of form, function, and sustainability. This first-of-its-kind format gives brands a distinct competitive edge in portable, on-the-go skincare innovation.
How do you promote your product on multiple channels?
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How does your product meet the evaluation criteria of its category?
The product excels in its category through design innovation, sustainability, functionality, and consumer convenience. It meets evaluation criteria by introducing a first-of-its-kind compact sunscreen stick format that enhances portability and user experience without requiring process changes. Its recyclable materials aliigns with sustainability goals, while ergonomic design and twist-up dispensing ensure superior functionality and hygiene. The premium tactile branding delivers strong brand impact, reinforcing brand differentiation. Overall, it demonstrates innovation in engineering, sustainable packaging design, and consumer-centric usability, setting new standards for the on-the-go skincare segment.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
As a B2B packaging solutions provider, we are committed to advancing sustainability, ethical practices, and social responsibility across every stage of development. Efficient is an ISO 9001:2015 and an ISO 15378 certified Organization and is awarded Ecovadis Bronze for sustainability in 2025 . We adopt energy-efficient manufacturing and prioritize our supply partners who follow ethical sourcing and fair labor standards.
Market positioning & distribution countries
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Certifications & Patents
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