This product is a winner in the category Skin Care Products of Cosmoprof India Awards 2025
Product Headline
A sun protection stick infused with sebum-absorbing powders and antioxidant-rich green apple extract that offers long-lasting UV protection with a matte finish. Among the stick’s ingredients, quercetin-rich green apple extract defends against free radicals and skin aging, while the sebum-absorbing powders reduce skin oiliness by up to 122%. Meanwhile, the stick’s mineral-based formula with both titanium dioxide and zinc oxide offers broad-spectrum SPF protection. The formula is hypoallergenic and non-comedogenic and is suitable for all skin types including sensitive skin. With the stick offering a mess-free application, it feels light and non-sticky on the skin, and is infused with a green apple fragrance.
Product Description
Clinically tested LYLYL Green Apple No-Sebum Sunstick delivers matte, sebum-free, antioxidant-rich sun protection in a portable, hygienic twist-up stick for all-day comfort and flawless skin.
Claims & Benefits
Sebum Control: Clinically tested to reduce excess oil for a smooth, matte finish. Antioxidant Protection: Quercetin-rich green apple extract defends against free radicals and skin aging. Broad-Spectrum UV Defense: Mineral filters (titanium dioxide, zinc oxide) with verified SPF efficacy. Skin Safety: Hypoallergenic and non-comedogenic, suitable for all skin types including sensitive skin. Convenience: Twist-up stick ensures hygienic, mess-free application anytime, anywhere. Long-lasting Comfort: Clinical studies confirm sustained matte appearance throughout the day. Design Distinction: Compact, visually appealing stick reinforces brand identity while delivering premium functionality.
Technical Details
Consumer-Centric Innovation: Developed through extensive consumer testing to address oily and combination skin concerns, ensuring a comfortable, matte finish that meets real-world usage needs. Sensory Experience: Lightweight, non-sticky texture with subtle green apple fragrance for a pleasant application experience. Versatility: Suitable for all skin types and daily outdoor activities, from office to travel, providing consistent sun protection and oil control. Award-Worthy Features: Unique combination of clinically validated sebum control, antioxidant defense, and mineral UV protection in a compact, hygienic stick—positioning it as a strong contender in international beauty awards. Regulatory Compliance: Meets global cosmetic safety standards, with full documentation supporting clinical claims and ingredient safety.
Launch date (mm/dd/yy)
01/31/2025
Price List, Target Consumer & Market Segments
Price list is negotiable to accommodate various distribution channels and retail partners. LYLYL Green Apple No-Sebum Sunstick has gained remarkable popularity in Hong Kong among consumers aged 10 to 20, achieving over 5,000 units sold during the first half of 2025. In Singapore, the product has consistently attracted women aged 30 to 40, with more than 3,500 units sold, reflecting strong consumer demand and market acceptance. Its performance across these diverse demographics demonstrates broad appeal, effective positioning, and the potential for further international expansion, making it a highly competitive and relevant entrant in the skincare market.
Website and Social Channel/s
LYLYL Green Apple No Sebum Sunstick is actively promoted and sold through multiple online and offline channels including Amazon and Japan Qoo10 as well as physical retail in Korea such as Lotte Department Store Our official website https://www.lylyl.co.kr showcases detailed product information tutorials and brand story We maintain an active presence on social media platforms including Instagram Facebook and TikTok engaging consumers with product demonstrations skincare tips and seasonal campaigns These channels support visual storytelling and interactive communication enhancing brand awareness customer loyalty and international reach while allowing jurors to evaluate both our visual identity
What sets your product apart and why is it innovative and special?
LYLYL Green Apple No-Sebum Sunstick is an innovative skincare solution specifically engineered for effective sebum control and sun protection. Clinically tested, it reduces skin oiliness by up to 122%, delivering a reliable matte finish for all-day comfort and enhanced skin texture, visibly improving overall appearance. Its mineral-based formula, combining titanium dioxide and zinc oxide, provides broad-spectrum UV defense while being non-comedogenic and hypoallergenic, confirmed through dermatological trials. Quercetin-rich green apple extract offers potent antioxidant protection, helping prevent premature aging caused by free radicals. Extensive safety and efficacy testing demonstrates that the product is gentle on sensitive skin, yet highly effective for oily and combination skin types. The stick format allows hygienic, mess-free application, ensuring consistent performance throughout the day. Market data indicates strong consumer acceptance, with over 5,000 units sold among Hong Kong youth aged 10–20 and more than 3,500 units sold among Singaporean women aged 30–40. By integrating clinically validated sebum control, low-irritation formula, antioxidant protection, and reliable mineral UV coverage, LYLYL Green Apple No-Sebum Sunstick distinguishes itself from competitors as a scientifically proven, high-performance, award-worthy, truly transformative innovation in sun care.
How do you promote your product on multiple channels?
LYLYL actively promotes the Green Apple No-Sebum Sunstick across multiple channels to maximize consumer engagement and brand visibility. The brand participates in numerous international beauty exhibitions, including Tokyo Beauty World, Cosmobeauty Vietnam, and Cosmobeauty Seoul, allowing direct interaction with consumers, industry professionals, and potential partners. These events serve as a platform for live demonstrations, product education, and hands-on trials, highlighting the stick’s clinically validated sebum control, antioxidant protection, and mineral UV defense. Additionally, LYLYL collaborates with a diverse network of overseas influencers and beauty content creators to seed the product, share authentic reviews, and create engaging content tailored to regional audiences. Strategic partnerships with influencers across Instagram, TikTok, and YouTube amplify brand reach and foster consumer trust, while dedicated group-buy events (gonggu) further drive community engagement and facilitate first-hand experience of the product’s performance. In-store activations in key retail locations, such as Lotte Department Store in Korea, complement these online and event-based initiatives, allowing consumers to test the product, receive personalized recommendations, and participate in promotional campaigns. Social media education campaigns provide skincare tips, application tutorials, and ingredient-focused content, ensuring that consumers understand the product’s unique benefits and clinical efficacy. LYLYL also leverages seasonal campaigns, limited-edition releases, and interactive content to maintain consumer interest and encourage repeat engagement. Across all channels, LYLYL emphasizes the stick’s unique combination of clinical performance, low-irritation formula, sebum control, and antioxidant protection, creating a cohesive and persuasive narrative that resonates with diverse audiences in both domestic and international markets. By integrating global exhibition presence, influencer collaboration, social media education, group-buy initiatives, and in-store activations, LYLYL effectively communicates the product’s value, fosters strong customer relationships, and establishes the Green Apple No-Sebum Sunstick as a standout, award-worthy innovation in sun care.
How does your product meet the evaluation criteria of its category?
LYLYL Green Apple No-Sebum Sunstick fully meets the evaluation criteria for the sun care and functional skincare category by delivering outstanding performance, clinically validated efficacy, innovation, and consumer-centric design. Clinically tested, the product achieves up to 122% reduction in skin sebum, ensuring a long-lasting matte finish that addresses key concerns for oily and combination skin types. Its mineral-based formula, combining titanium dioxide and zinc oxide, provides broad-spectrum UV protection, while quercetin-rich green apple extract delivers potent antioxidant benefits to protect skin from free radicals and premature aging. Dermatological and human clinical studies confirm non-comedogenicity, hypoallergenicity, and low irritation, fulfilling critical criteria for safety, efficacy, and skin compatibility. Innovation is central to the product, integrating sebum control, antioxidant defense, and mineral UV coverage into a compact, portable, and hygienic twist-up stick. This format supports consistent, on-the-go application, maximizing real-world usability and consumer convenience, aligning with the category’s standards for functional performance and user experience. The lightweight, versatile formula is suitable for all skin types, including sensitive skin, demonstrating inclusivity and broad consumer relevance. Sustainability considerations were incorporated through recyclable packaging and a paraben-free formulation, reflecting contemporary industry expectations for environmentally responsible production. The product’s aesthetic design reinforces brand identity while remaining functionally intuitive, differentiating it from conventional sun care products. Market validation underscores alignment with evaluation criteria. Strong sales performance in target markets—including over 5,000 units sold in Hong Kong among consumers aged 10–20 and more than 3,500 units in Singapore among women aged 30–40—demonstrates market acceptance, relevance, and practical consumer value. Participation in major global exhibitions such as Tokyo Beauty World, Cosmobeauty Vietnam, and Cosmobeauty Seoul highlights international appeal and readiness for global competition, fulfilling criteria for market potential, scalability, and brand recognition. By combining clinically proven sebum control, low-irritation formulation, antioxidant protection, mineral UV coverage, sustainable packaging, and global market traction, LYLYL Green Apple No-Sebum Sunstick exemplifies a high-performance, innovative, and award-worthy solution that meets and exceeds the evaluation criteria for the sun care and functional skincare category.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
LYLYL demonstrates a strong commitment to sustainability, ethical practices, and social responsibility through thoughtfully designed packaging, material selection, and production processes. LYLYL Green Apple No-Sebum Sunstick features MIX Packaging made with FSC-certified paper sourced from responsibly managed forests, promoting deforestation-free consumption and supporting sustainable forestry practices. All packaging components are designed to be biodegradable and recyclable, minimizing environmental impact at end-of-life. The use of soy-based ink instead of petroleum-based alternatives significantly reduces volatile organic compound (VOC) emissions and ensures minimal damage to paper during recycling. Beyond materials, LYLYL prioritizes environmentally conscious processes that lower the product’s overall carbon footprint while maintaining premium quality and performance. These efforts reflect the brand’s dedication to creating skincare solutions that are safe for consumers, gentle on the planet, and aligned with global sustainability standards. By integrating FSC-certified materials, eco-friendly printing, recyclable packaging, and low-impact production, LYLYL not only minimizes environmental burden but also sets an example for ethical responsibility in the cosmetics industry, ensuring that every aspect of the product—from formulation to packaging—supports a greener, more sustainable future while delivering effective, high-quality skincare.
Market positioning & distribution countries
LYLYL Green Apple No-Sebum Sunstick is strategically positioned as a premium, high-performance skincare solution targeting both retail and e-commerce channels. The brand leverages a multi-channel distribution strategy to maximize market reach and consumer accessibility. In the Philippines, the product is scheduled for supply to over 800 pharmacies via SSD in November, ensuring strong presence in mainstream retail. In Hong Kong, LYLYL supplies B2B buyers, establishing a solid foothold among professional and commercial partners. Singaporean consumers are reached through live commerce partnerships, engaging directly with B2C audiences and promoting real-time product demonstration and interaction. LYLYL also maintains a strong presence in global e-commerce platforms, including Amazon and Japan’s Qoo10, while expanding into Vietnam, Mexico, and South Africa, continuously cultivating a diverse network of distributors and buyers. By balancing traditional retail, live commerce, and online marketplaces, LYLYL effectively captures multiple consumer segments and ensures product accessibility across key Asian and international markets. This dynamic approach reflects the brand’s commitment to strategic growth, market responsiveness, and global expansion, positioning the Green Apple No-Sebum Sun Stick as a versatile, widely available, and award-worthy skincare innovation with strong commercial and consumer relevance.
Certifications & Patents
LYLYL Green Apple No-Sebum Sunstick has successfully obtained multiple official third-party certifications, reflecting its commitment to safety, quality, and compliance with international regulatory standards. The product is fully registered with the European Union’s Cosmetic Products Notification Portal (CPNP), ensuring that it meets all mandatory EU safety, ingredient, and labeling requirements for cosmetic products. This registration guarantees that the sun stick has undergone rigorous safety assessments and complies with stringent European cosmetic regulations, providing consumers and regulatory authorities with confidence in its safety and efficacy. In addition, LYLYL has completed registration with the Japanese Ministry of Health, Labour and Welfare (MHLW), a mandatory process for cosmetic products in Japan. This certification confirms that the product adheres to Japan’s strict cosmetic safety, ingredient, and quality standards, demonstrating its suitability for highly regulated markets. By achieving these official certifications in multiple regions, LYLYL validates the product’s safety, high-quality formulation, and compliance with global regulatory expectations. These certifications not only reinforce consumer trust but also position LYLYL Green Apple No-Sebum Sun stick as a credible and reliable product in international markets, highlighting the brand’s dedication to excellence, regulatory compliance, and responsible skincare innovation.