Wederm Private Limited

Sereko - Body Lotion Hydra Repair

10% urea and avocado oil combine in this formula to treat rough, dry, and stressed skin and restore its natural moisture barrier. Urea within the formula helps attract and lock in moisture for visibly plump skin, while the ingredient also restores the skin’s lipid barrier layer and improves texture, acting to gently exfoliate very dry skin. And avocado oil and emollients including Centella, sunflower seed oil, castor oil, and marine algae soothe skin, calming dryness and irritation. The formula provides clinically proven hydration that lasts up to 24 hours and is dermatologist-tested and suitable for sensitive skin, while being non-greasy and rapidly absorbed. The product treats conditions such as keratosis pilaris, or strawberry skin, and rough, bumpy skin. Free from AHAs and BHAs, it offers a gentle exfoliating action for dry, flaky skin. The formula is scented with notes of amber, musk, honeysuckle, saffron, and cedar

Booth#: U30 Section: Cosmopack

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Product Headline
10% urea and avocado oil combine in this formula to treat rough, dry, and stressed skin and restore its natural moisture barrier. Urea within the formula helps attract and lock in moisture for visibly plump skin, while the ingredient also restores the skin’s lipid barrier layer and improves texture, acting to gently exfoliate very dry skin. And avocado oil and emollients including Centella, sunflower seed oil, castor oil, and marine algae soothe skin, calming dryness and irritation. The formula provides clinically proven hydration that lasts up to 24 hours and is dermatologist-tested and suitable for sensitive skin, while being non-greasy and rapidly absorbed. The product treats conditions such as keratosis pilaris, or strawberry skin, and rough, bumpy skin. Free from AHAs and BHAs, it offers a gentle exfoliating action for dry, flaky skin. The formula is scented with notes of amber, musk, honeysuckle, saffron, and cedar
Product Description​

SEREKO Body Lotion Hydra + Repair is a rich yet fast-absorbing crème formula that deeply hydrates and repairs dry, rough, and stressed skin. Infused with 10% Urea and Avocado Oil, it restores skin’s natural moisture barrier, leaving it soft, smooth, and replenished all day long. Suitable for all skin types.

Claims & Benefits
Deep hydration with 10% Urea and nourishing Avocado Oil Softening crème texture for immediate smoothness Repairs and replenishes rough, flaky skin Clinically proven hydration that lasts up to 24 hours Dermatologist-tested and suitable for sensitive skin Non-greasy and fast-absorbing Hydration boost: Urea helps attract and lock in moisture for visibly plump skin. Barrier repair: Restores the skin’s lipid layer and improves texture. Soothing comfort: Avocado Oil and emollients calm dryness and irritation. Softening effect: Regular use leaves skin supple and silky smooth. All-day nourishment: Ideal for daily use, especially after bathing.
Technical Details​
Aqua, Urea, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Sodium Polyacrylate, Xylitol, Caprylic/Capric Acid, Glyceryl Stearate, Tocopherol, C12-15 Alkyl Benzoate, Persea Gratissima (Avocado) Oil, Sorbitol, Squalane, Dicaprylyl Carbonate, Phenoxyethanol, Wild Indigo, Centella Asiatica, Saccharide Isomerate, Citric Acid, Sodium Citrate, Sodium PCA, Sodium Hyaluronate, Sea Buckthorn Oil, Aloe Barbadensis Leaf Juice, Polyacrylate-13, Polyisobutene, Polysorbate 20, Fragrance, Glycyrrhiza Glabra (Licorice) Root Extract, Allantoin, Micro Marine Algae, Basil Oil, Disodium EDTA, Vitamin E, Vitamin F, Niacinamide, Avena Sativa (Oat) Kernel Flour, Camellia Sinensis Leaf Extract
Launch date (mm/dd/yy)
21/09/2025
Price List, Target Consumer & Market Segments
890, For Strawberry legs, Detans, Rough Bumpy skin| Body lotion for Men & Women | AHA BHA free | Gentle Exfoliating | with 48H Moisturization | Very dry, flaky skin
Website and Social Channel/s
Website: https://serekoshop.com/
What sets your product apart and why is it innovative and special?
10% Urea concentration for intensive moisturization and healing dry or cracked areas. Enriched with natural Avocado Oil rich in vitamins A, D, and E for antioxidant protection. Balanced, fragrance-light formula suitable even for sensitive or eczema-prone skin. Dermatologist formulated with a science-backed, minimal yet effective ingredient list. Hydra-Repair Complex™ technology for lasting hydration and skin comfort.
How do you promote your product on multiple channels?​
We have enlisted this on all major online marketplaces
How does your product meet the evaluation criteria of its category?
Our product meets the evaluation criteria of its category through strict adherence to quality, safety, and performance standards. We follow a controlled formulation and validated manufacturing process to ensure batch-to-batch consistency. All raw materials are quality-checked against defined specifications, and the final product undergoes comprehensive testing—including stability, microbiological analysis, and performance validation—to ensure safety, efficacy, and regulatory compliance. These quality safeguards, combined with robust documentation and continuous improvement practices (CAPA, RCA, and in-process controls), ensure that the product reliably meets the criteria outlined for this category.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
We partner with vendors that follow sustainability guidelines and source eco friendly ingredients
Market positioning & distribution countries
Omnichannel distribution.
Certifications & Patents
Recent Launch, Certifications to follow

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