Hydrify Gloss Mist- 3TENX

Delivering visible shine, smoothness, and protection, this hair mist acts as a gloss, leave-in conditioner, frizz controller, hydration sealer, and heat protectant, all with a weightless, glass-like finish. Among the formula’s ingredients are raspberry seed oil to lock in moisture and shield from UV damage; jojoba oil to protect against heat damage; keratin to repair and restore hair’s natural structure; and collagen to boost hair strength and elasticity. Developed with consumer insights and salon testing, in third-party tests the mist demonstrated a 62% increase in hair manageability; a 71% increase in hair shine; a 62% increase in hair smoothness; an 84% reduction in hair frizz; and an 80% reduction in hair dryness. The mist is designed for all hair types, and for use both at home and in salons. The spray can be used before styling, as a style finisher, or for a hair refresh. 

3TENX Hydrify Gloss Mist was born from the idea of achieving effortless “glass hair” with more than 10 benefits in one bottle. Developed through consumer insights and salon testing, it blends science and nature with hero ingredients like Raspberry Seed Oil, Jojoba Oil, Keratin, and Collagen. The name “Hydrify” reflects deep hydration, while “Gloss Mist” conveys instant shine. This lightweight formula meets modern needs, offering heat, UV, and frizz protection with a weightless, non-greasy finish. Designed for all hair types, it delivers brilliance with every spray. Recently, it was shortlisted at the GRAZIA INDIE BEAUTY AWARD 2025.

Claims: Hydrify gloss mist is a multipurpose mist with over 10 Benefits Expert Sensory evaluation studies performed by 3rd party showed the following claims of the formulation: 62% increase in hair manageability • 71% increase in hair shine • 62% increase in hair smoothness • 63% increase in hair softness • 84% reduction in hair frizz • 80% reduction in hair dryness. Benefits: Glass-like shiny hair. Frizz Control, Heat UV Color Protection, Strengthens, Reparative, Lightweight Formula, Detangles, Cuticle Sealer, Reduces Split End, Featherlight Finish, Smooth Hair, Anti-Humidity, Finishing Mist, Leave-In Conditioner, Improves Hair Elasticity.

INCI: AQUA, DIMETHICONE, GLYCERIN, HYDROGENATED POLYISOBUTENE, AMODIMETHICONE, C12-16 PARETH-9, CETEARYL ALCOHOL, PARFUM, CETRIMONIUM CHLORIDE, PHENYL TRIMETHICONE, PANTHENOL, POLYQUATERNIUM-37, KERATIN, COLLAGEN, TRIDECETH-12, COCODIMONIUM HYDROXYPROPYL HYDROLYZED WHEAT PROTEIN, BIS-AMINOPROPYL DIMETHICONE, ETHYL ESTER OF HYDROLYZED SILK, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PROPYLENE GLYCOL, DIMETHICONOL. BENZOPHENONE-4, HYDROLYZED WHEAT PROTEIN,, BENZYL ALCOHOL, HYDROLYZED CORN PROTEIN, HYDROLYZED SOY PROTEIN, PPG-1 TRIDECETH-6, RASPBERRY(RUBUS IDAEUS) SEED OIL, JOJOBA OIL, SODIUM BENZOATE, PHENOXYETHANOL. Packaging materials, functionality & sustainability: Our packaging innovation is the fusion of PETG (a food-safe plastic) and high-precision plating, combining crystal-clear polymer aesthetics with a metallic mirror finish that redefines premium packaging standards. PETG, known for its exceptional clarity, toughness, chemical resistance, and environmental friendliness, poses significant challenges in plating due to its non-polar surface. Through surface engineering and controlled metallization, we have achieved uniform adhesion and a reflective finish on PETG. Additionally, the plated PETG demonstrates outstanding resistance to acids, alkalis, and cosmetic actives, ensuring long-lasting brilliance and structural integrity even under demanding product conditions. This advancement not only enhances the luxury perception and tactile experience of the packaging but also reduces environmental impact by maintaining PETG’s recyclability.

20th January 2025

Priced at ₹1,800 for 150ml, Hydrify Gloss Mist sits within the premium haircare segment, targeting modern consumers of all ages who seek high-performance, salon-quality results. Ideal for tackling frizz, dryness, and heat damage, it appeals to urban professionals, trend-conscious millennials, and beauty enthusiasts who value clean, multifunctional products for on-the-go use. Blending professional performance with everyday convenience, the mist offers instant shine, protection, and hydration. Available across salons, premium beauty retail, and e-commerce, it meets India’s growing demand for innovative, results-driven haircare that delivers visible transformation with long-term benefits.

Website: www.3tenx.com Instagram account: 3tenxindia LinkedIn: 3tenx Pinterest: 3tenx India

Hydrify Gloss Mist transforms haircare with instant results and multi-benefit performance in one luxurious bottle. Designed for those who want visible shine, smoothness, and protection in seconds, this lightweight mist delivers salon-quality transformation from the very first spray. It’s more than a gloss, it's a leave-in conditioner, frizz controller, hydration sealer, and heat protectant, all working together to create a sleek, glass-like finish without weight or residue. Powered by dual-action innovation, the formula not only enhances surface gloss but also strengthens hair from within for long-term repair. It shields strands from heat up to 232°C, defends against UV damage, and locks in moisture for lasting softness and manageability. Crafted with precision, the sculpted rose-gold bottle reflects modern elegance and functionality. Its wave-inspired design ensures a comfortable grip, while the ultra-fine nozzle delivers an even, controlled mist for flawless product distribution. Infused with a powerhouse blend of Raspberry Seed Oil, Jojoba Oil, Keratin, Collagen, and Hydrolyzed Protein, Hydrify Gloss Mist redefines haircare as a smart, sensorial experience. It’s the perfect fusion of science, design, and instant gratification, elevating every routine into a moment of pure, polished perfection.

At 3TENX and Streamline Beauty India, we believe great products deserve great storytelling, and that’s exactly how we promote Hydrify Gloss Mist across multiple channels. Our strategy blends education, experience, and engagement to help consumers understand not just what the product does, but why it matters for their hair: Digital & Social Media: Our strongest platform is social media, where the Gloss Mist is showcased through visually-led content and real-time education. From Instagram tutorials and reels to short and quick-style transformations, we highlight the product’s instant shine and frizz-control benefits in action. Collaborations with professional stylists, beauty influencers, and hair experts help bring authenticity and expert validation to the brand. Educational content like “How to Use” demos, ingredient breakdowns, and hair hacks empowers users to make informed beauty choices. The tone is conversational and inclusive, designed to connect with Gen Z and millennial audiences who value transparency and performance. In-Store & Salon Activations: To enhance tactile discovery, we partner with leading salons and premium beauty retailers like Sephora across India. These activations allow customers to test and feel the product, guided by trained stylists who demonstrate real-time transformations. Salon professionals are also trained to incorporate Hydrify Gloss Mist into their blow-dry and finishing routines, creating direct word-of-mouth advocacy from experts themselves. Digital Advertising & E-commerce Presence: On platforms like Nykaa, Amazon, Tira and the official 3TENX website, our campaigns emphasise both results and clean beauty credentials. We utilise targeted performance marketing and video storytelling to connect with consumers seeking high-performance, and multi-benefit haircare products. Strategic placements, reviews, and testimonials help reinforce trust and visibility. Content Marketing and Founder-led Reels: 3TENX also invests in educational content across blogs and short-form founder-led reels discussing ingredient science, hair health, and sustainable beauty practices. These platforms enable us to establish credibility and cultivate meaningful connections with conscious consumers. Events & PR Collaborations: Hydrify Gloss Mist is regularly featured in beauty influencer events, Nykaa Land, House Sephora pop up, fashion week styling sessions, and press drops that bring the brand to life. Each campaign centres around the idea of “Every Spray is Pure Brilliance” and "love at first mist" capturing both the emotional and functional essence of the product. Through this omni-channel approach, Hydrify Gloss Mist reaches consumers wherever they are online, in-store, or in-salon.

3TENX Hydrify Gloss Mist reimagines what a hair gloss can be — not just a finishing touch, but a complete care-meets-style innovation. Created for today’s conscious consumer, it unites performance, protection, and purpose in a single, intelligent formula. A perfect blend of care and styling, it transforms dull, frizzy, or heat-damaged hair into smooth, radiant strands that shine with health — all in one mist. Concept Hydrify Gloss Mist was designed to simplify haircare without compromising results. Instead of layering serums, oils, and sprays, this 10-in-1 multi-benefit mist delivers shine, frizz control, UV and heat protection, cuticle sealing, hydration, anti-humidity defense, smoothness, manageability, and long-lasting softness. Powered by dual-action innovation, the formula enhances surface gloss while strengthening hair from within for visible, lasting repair. It shields strands from heat up to 232°C, defends against UV exposure, and locks in moisture for a silky, salon-like finish. Quality Developed under professional salon-grade standards, Hydrify Gloss Mist was perfected over 1–2 years through extensive trials. The science-backed formula is free from drying alcohols, DEA, MEA, TEA, mineral oils, and artificial dyes, ensuring residue-free shine and healthy texture. Its fine-mist application ensures lightweight, even coverage — ideal for humid environments. Innovation Hydrify Gloss Mist pioneers oil-in-mist technology that merges nourishment with luminosity. A potent blend of Raspberry Seed Oil (natural UV shield), Jojoba Oil (heat protection), and Keratin + Collagen (repair and strength) delivers glass-like shine with internal reinforcement. This Cleanical approach — clean ingredients + clinical-grade performance — redefines intelligent haircare. Sustainability & Ethics Formulated to meet ethical and sustainable beauty standards, the mist is cruelty-free, responsibly sourced, and free from harsh chemicals. Its multi-benefit efficiency minimizes overconsumption, while the recyclable bottle reflects 3TENX’s ethos — clean, conscious, and effective beauty. Ingredients & Safety Key actives — Raspberry Seed Oil, Jojoba Oil, Keratin, and Collagen — hydrate, protect, and fortify hair. Dermatologically reviewed, EU and CDSCO compliant, and safe for all hair types, including color-treated hair. Functionality & Packaging Use before styling, as a finishing mist, or for mid-day refresh. The ergonomic fine-spray bottle ensures even coverage. The sleek, recyclable design embodies 3TENX’s promise — Real Hair. Real Science. Real Results.

At 3TENX, sustainability is more than a responsibility — it’s a reflection of our values. Hydrify Gloss Mist embodies our commitment to clean, conscious, and effective beauty, balancing high-performance science with planet-friendly practices at every step of development. ⸻ Formula Hydrify Gloss Mist is formulated with a responsible, clean-beauty approach, crafted to be gentle on both the scalp and environment. It is free from sulfates, parabens, drying alcohols, DEA, MEA, TEA, mineral oils, and artificial dyes, ensuring purity without compromising performance. Our biocompatible hero ingredients — Raspberry Seed Oil and Jojoba Oil — are chosen for their proven efficacy and low ecological impact. The formula is cruelty-free and dermatologically safe, aligning with 3TENX’s philosophy of science-backed formulations with conscience. ⸻ Ethical Sourcing All raw materials are procured from responsible suppliers who follow ethical, transparent, and fair-trade practices. No ingredient is tested on animals, and every partner adheres to strict environmental and social governance standards. Our sourcing emphasizes traceability, purity, and long-term sustainability. ⸻ Packaging Hydrify Gloss Mist features minimal, recyclable packaging, designed for modern simplicity and reduced material use. The sleek fine-mist bottle provides precise application, minimizing product waste. 3TENX continues to explore refillable and post-consumer recycled material solutions to further lessen environmental impact. ⸻ Environmental Footprint With its multi-benefit design (shine, UV/heat protection, frizz control, lightweight nourishment), Hydrify Gloss Mist replaces multiple styling products, significantly reducing overall consumption and packaging waste. This efficiency translates into a smaller carbon footprint per use — aligning beauty with sustainability. ⸻ Commitment 3TENX is dedicated to creating high-performance, science-backed haircare that respects people, the planet, and real results. Every product we make honors our guiding principle: luxury that performs, beauty that sustains.

Distribution channel: In India and Cyprus, the product is currently distributed through both professional and retail channels. In the professional channel, it serves as an excellent finishing product that hairstylists can apply at the end of any salon service. In the retail channel, it delivers instantly glossy and shiny hair with just one application, offering customers salon-like results at home. Distribution countires: § India § Cyprus (EU) Desired Distribution Countries: § Italy § Germany § Singapore § UAE § USA § RSA § Bahrain § Kuwait § Qatar § Egypt

Certifications: Certificate of expert sensory evaluation analysis has been performed independently by Mascot Spincontrol in India and the analysis claim sheet has been attached. Patents: Design patent for the 3TENX Gloss mist bottle has been applied and registered in the following countries: Australia (registered) China (under review) India (under review) EU (under review) UK (under review) USA (under review)