This product is a finalist in the category Make Up, Skin Care, Hair Formula of Cosmoprof India Awards 2025
Product Headline
This cushion foundation spotlights a transfer-proof serum-gel matrix powered by AeroGlass™ Technology, to create an ultra-light, breathable veil with stable SPF50 protection. The formula combines film formers, humectants, and skin-conditioning agents for both long-wear and comfort, and its ingredients include hyaluronic acid, niacinamide, antioxidants, and a plant-based anti-pollution complex. The latter helps reduce PM2.5 particle adhesion and supports blue-light defense. The formula is suitable for humid, urban conditions and its hyaluronic acid content supports moisture retention throughout the day. It achieves a dewy, glass-skin finish without any heaviness, and its gentle formula can be worn for an extended period. The formula is free from parabens, sulfates, PEGs, talc, phthalates, drying alcohols, irritant acids, heavy occlusives, pore-blocking waxes, and synthetic dyes. It is also vegan, cruelty-free, and made without harsh surfactants. The cushion is refillable and is presented in an airtight compact.
Product Description
Transcending the boundaries of traditional foundation, Skin Detox AeroGlassTM Cushion Foundation is crafted through advanced transfer proof serum-gel technology that delivers an all-day seamless, refined finish. Its airy texture integrates effortlessly with the skin, creating a soft, natural luminosity from the first touch. This modern makeup–skincare hybrid forms an invisible urban-defense veil, protecting without weight or residue. Buildable and soothing, it adapts to any routine with ease, offering polished radiance and long-lasting comfort. Designed for the pace of city life, it leaves skin balanced, fresh, and beautifully enhanced.
Claims & Benefits
• AeroGlassTM Technology creates an ultra-light, serum-gel matrix for seamless glide and comfortable wear.
• SPF50 protection helps defend skin from daily UV exposure.
• Anti-pollution shield helps reduce adhesion of PM2.5 and supports protection against blue-light stressors.
• Breathable, buildable coverage maintains a natural look without caking.
• Long-lasting, waterproof and transferproof performance suitable for humid, urban conditions.
• Hydrating formula with hyaluronic acid supports moisture retention throughout the day.
• Dewy glass-skin finish enhances skin’s natural radiance without heaviness.
• Gentle makeup–skincare hybrid comfortable enough for extended or overnight wear.
Technical Details
Skin Detox AeroGlassTM Cushion Foundation is built on a transferproof serum-gel matrix powered by AeroGlassTM Technology, creating an ultra light, breathable veil with stable SPF50 protection. The formula blends film formers, humectants, and skin-conditioning agents to ensure long-wear comfort. Key functional components include hyaluronic acid, niacinamide, antioxidants, and a plant-based anti-pollution complex that helps reduce PM2.5 adhesion and supports blue-light defense.
Representative INCI: Aqua, Glycerin, Dimethicone, Ethylhexyl Methoxycinnamate, Butylene Glycol, Caprylyl Glycol, 1,2-Hexanediol, Sodium Chloride, Disteardimonium Hectorite, Niacinamide, Sodium Hyaluronate, Tocopherol, Silica, Titanium Dioxide, Iron Oxides (CI 77491/77492/77499).
The formula is created without parabens, sulfates, PEGs, talc, phthalates, drying alcohols, irritant acids, heavy occlusives, pore-blocking waxes, or synthetic dyes. It is vegan-friendly, cruelty-free, and made without harsh surfactants.
The product comes in a refillable cushion compact designed to reduce material use. The case uses lightweight ABS/PP with a replaceable inner pod and an air-tight closure to preserve formula integrity. A mesh dispensing layer ensures controlled pickup and minimizes waste. Refill pods reduce plastic consumption by up to 60% per repurchase.
Launch date (mm/dd/yy)
30 November 2025
Price List, Target Consumer & Market Segments
Skin Detox AeroGlassTM Cushion Foundation is positioned within the premium segment, with the compact priced between INR 1,200 to INR 2,000 and refill pods between INR 500 to INR 900. It is ideal for consumers seeking lightweight, protective daily-wear complexion products, particularly those navigating urban environments with exposure to pollution and digital screens. The product suits normal, dry, combination, and sensitive skin and aligns with the clean beauty, hybrid skincare-makeup, and refillable beauty segments with strong relevance from APAC consumers.
Website and Social Channel/s
Innercosmo maintains a minimal digital footprint, with product information available on www.innercosmo.com. Our company's social media presence on Instagram (@innercosmo.universe) and linkedin (https://www.linkedin.com/company/innercosmo). Our presence on Instagram and LinkedIn is intentionally minimal, as the brand prioritises industry events, exhibitions, and professional networks to share innovations directly with partners and collaborators and professional audience.
What sets your product apart and why is it innovative and special?
Skin Detox AeroGlassTM Cushion Foundation stands apart through its advanced AeroGlassTM serum gel technology, a lightweight matrix engineered to deliver long wear comfort with the refinement of skincare unlike conventional cushions that depend on heavy oils or waxes. AeroGlassTM forms an ultra light breathable network that maintains SPF50 stability while allowing the skin to feel fresh for hours. This structure also supports waterproof transfer resistant performance without compromising softness or flexibility. The formula integrates a plant based anti-pollution complex, niacinamide, hyaluronic acid and antioxidants to protect against UV, PM2 5 and blue light stressors, addressing modern urban skin needs more thoroughly than standard complexion products. Its gentle non occlusive profile enables extended wear comfort even for sensitive skin. In the beauty sector, where cushion foundations are still emerging, this product introduces a new benchmark in texture protection and comfort. Its serum-gel architecture delivers buildable coverage without caking, a dewy glass skin finish without greasiness and long wear without discomfort. The refillable air tight compact preserves formula and reduces plastic use by up to 60 per refill cycle while a mesh dispensing system ensures controlled pickup and minimal waste.
How do you promote your product on multiple channels?
Innercosmo adopts a focused, high touch promotional strategy built around credibility, experiential discovery, and professional education rather than mass social media campaigns. Because cushion foundations are still emerging in India, our approach centers on demonstration based awareness, allowing consumers, retailers, and industry decision-makers to experience the formula firsthand.
Our primary platform is industry exhibitions and trade fairs, including Cosmoprof events across APAC, where Skin Detox AeroGlassTM Cushion Foundation is introduced through live texture demonstrations, ingredient storytelling, and on-site shade matching. These settings allow visitors to feel the weightless AeroGlassTM serum-gel texture, understand our anti-pollution actives, and compare its performance directly with traditional foundations creating high conversion through touch and experience rather than advertising.
We also conduct B2B masterclasses and technical seminars for makeup artists, dermatology practitioners, spa groups, and retail training teams. These sessions highlight formulation science, stability data, pollution protection mechanisms, and real time wear tests, helping industry professionals become early adopters and advocates. To build trust within the consumer community, we leverage word-of-mouth channels, driven by our strong partner network and a 70% women-led workforce who participate actively in sampling, local demonstrations, and community outreach.
This multi-channel yet experience driven strategy ensures the product reaches consumers through expert validation, direct demonstration, and authentic community recommendation, aligning with our science-led positioning.
How does your product meet the evaluation criteria of its category?
Skin Detox AeroGlassTM Cushion Foundation meets the Cosmopack Innovation criteria by delivering a scientifically advanced, performance driven formulation that fills a clear global market gap and redefines what a foundation can achieve.
1. Breakthrough Formulation Technology: AeroGlassTM transferproof serum-gel technology forms a next generation light weight texture that stabilizes SPF50 filters, anchors pigments evenly, and maintains long wear adhesion without the weight typical of cushion or liquid foundations. This structural innovation is exceptionally rare in cushion formats, positioning the formula well ahead of existing category standards.
2. High-Performance Wear + Superior Sensory Profile: The formula aligns with key evaluation metrics that are comfort, longevity, and sensory refinement by offering the following -
• Ultra-light, breathable wear
• Waterproof, sweat-proof, and transfer-resistant performance • Smooth, buildable coverage that resists caking
• A luminous glass-skin finish that withstands humidity
• Triple defense against UV, PM2.5, and blue light
This combination of high protection + high sensoriality is a major differentiator in complexion innovation.
3. Ingredient Innovation & Modern Skin Science: Niacinamide, hyaluronic acid, antioxidants, and a plant-derived antipollution complex place this formula squarely within the hybrid skincare makeup frontier, responding to the category’s focus on efficacy, functional actives, and elevated formulation design.
4. Safety, Mildness & Extended Daily Wear: By avoiding parabens, sulfates, PEGs, talc, heavy occlusives, and drying alcohols, the formula satisfies the criteria of responsible formulation, while its non occlusive structure supports sensitive skin compatibility and long hour comfort, a key requirement for modern complexion products.
5. Market Relevance & APAC Priority Needs: Across APAC, concerns around pollution related dullness, UV exposure, and digital age skin stress are rising sharply. Cushion foundations with meaningful environmental defense remain limited, making this formulation highly relevant, category advancing, and strategically differentiated.
Collectively, these elements demonstrate a formula that advances performance, protection, sensorial excellence, and clean formulation principles representing exactly the kind of innovation this category seeks to recognize.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Innercosmo is built on principles of responsible formulation, ethical production, and conscious expansion, ensuring that every product contributes positively to both people and the environment. Our sustainability approach begins with the formula: Skin Detox AeroGlassTM Cushion Foundation is created without parabens, sulfates, PEGs, talc, heavy occlusives, or drying alcohols, reflecting our commitment to cleaner, safer ingredient choices. All raw materials are sourced from suppliers who follow fair-trade, traceable, and cruelty-free standards, and we work only with partners that comply with globally recognized safety and ethical manufacturing guidelines.
Our packaging philosophy prioritizes reduction and reuse. The cushion compact is fully refillable, reducing plastic consumption by up to 60% with each repurchase. Components are designed using recyclable ABS/PP, ensuring durability while minimizing environmental waste. We design each part to be lightweight, modular, and efficient to manufacture, helping decrease overall material usage and lowering the footprint of transport and filling processes.
Social responsibility is central to our identity. Innercosmo proudly operates with a 70% women-led workforce, offering training, stable employment, and career opportunities across production, R&D, and operations. This commitment supports economic independence and community upliftment for women.
We further extend our ethical approach through small-batch production, reducing waste and ensuring tighter quality control. All products are cruelty-free, never tested on animals at any stage of development.
We continue to invest in sustainable innovation from refillable systems to clean formulations and responsible sourcing to ensure that every Innercosmo product reflects our long-term commitment to people, planet, and purposeful beauty.
Market positioning & distribution countries
Innercosmo positions itself as a premium B2B manufacturer specialising in high-performance beauty formulations. Our focus is on developing advanced, ready-to-scale technologies for domestic and international beauty brands seeking innovation, clean formulation principles, and elevated sensorial quality. Skin Detox AeroGlassTM Cushion Foundation reflects this positioning by offering a next-generation complexion platform that brand partners can customise, adapt, and launch under their own identity.
Our distribution model is exclusively business-to-business. We supply finished formulas, white-label solutions, and custom developments to established brands, emerging founders, private-label retailers, and regional distributors. At present, Innercosmo currently serves the Indian market, with active engagement across the APAC region through trade exhibitions and technical showcases.
Looking ahead, we aim to expand our B2B collaboration network into Singapore, Malaysia, Thailand, Indonesia, the Middle East, and Europe. These regions show strong demand for clean hybrid makeup, anti-pollution complexion products, and refill-forward packaging systems. Our strategy emphasises high-touch relationships, technical transparency, and controlled expansion to ensure that every partner receives consistent quality, regulatory compliance, and reliable long-term support.
Certifications & Patents
Innercosmo embodies the spirit of innovation and scientific excellence at the highest level. As a specialised third‐party manufacturer, licensed under Indian FDA, we tailor certification pathways to meet the regulatory and marketing requirements of partner
brands. Partner with globally accredited laboratories to deliver independent validations including dermatological testing, clinical performance studies, and claim‐substantiation protocols. This ensures every formulation stands up to the same rigorous scrutiny.
For our Skin Detox AeroGlass Cushion Foundation, we source only the most rigorously controlled raw materials. Each ingredient is traceable, produced in ISO‐certified facilities, and aligned with clean beauty principles. All ingredients carry ecological and vegan certifications. All functional key active ingredients are Ecocert‐certified, reinforcing our commitment to responsible, ethically sourced formulations.
Internally, our R&D and QC labs maintain a gold standard of quality. Through accelerated stability programs, micro‐safety screening, structural integrity tests, and real-world consumer trials spanning three to six months, we guarantee not just safety, but consistent performance, sensorial appeal, and long-term wear under daily conditions.While our technology is not patented, we manufacture under strict GMP guidelines, ensuring full traceability, batch-to-batch consistency, and documentation.