Kheoni Ventures Pvt Ltd
Kheoni Kokum Crayon Pure Body Butter
A solid body butter, this product can be glided onto the skin to moisturize and soothe redness and discomfort, while offering anti-inflammatory properties. Billed as so pure in its ingredients that it’s edible – with the brand having a food license for the product – the bar is made from 100% kokum seed butter, derived from discarded seeds, thus it doesn’t involve deforestation. The ingredients are also stable, so that the bar doesn’t melt even in hot summer temperatures. The kokum butter is ethically sourced from the Western Ghats, forests situated between the Indian regions of Goa and Karnataka, where it is manufactured by local communities. This production process supports local communities and protects the environment. Crafted in a carbon-negative production process, the Crayon is free from synthetic additives, palm oil, and fragrances, and is safe for all skin types. It is presented in a recyclable tin, to eliminate plastic packaging. To add fragrance, the user can add essential oil to the bar to temporarily turn it into a solid perfume.
Booth#: O12 Section: Jasmine Hall 2
This product is a finalist in the category Skin Care, Personal Care, Body Care Products, Fragrance of Cosmoprof India Awards 2024
Product Headline
A solid body butter, this product can be glided onto the skin to moisturize and soothe redness and discomfort, while offering anti-inflammatory properties. Billed as so pure in its ingredients that it’s edible – with the brand having a food license for the product – the bar is made from 100% kokum seed butter, derived from discarded seeds, thus it doesn’t involve deforestation. The ingredients are also stable, so that the bar doesn’t melt even in hot summer temperatures. The kokum butter is ethically sourced from the Western Ghats, forests situated between the Indian regions of Goa and Karnataka, where it is manufactured by local communities. This production process supports local communities and protects the environment. Crafted in a carbon-negative production process, the Crayon is free from synthetic additives, palm oil, and fragrances, and is safe for all skin types. It is presented in a recyclable tin, to eliminate plastic packaging. To add fragrance, the user can add essential oil to the bar to temporarily turn it into a solid perfume.
Product Description
Kheoni's Kokum Crayon Pure Body Butter is made through traditional methods by tribal communbities; this bar delivers deep hydration without any greasy residue, making it perfect for all skin types. This unique, carbon-negative body butter is fragrance-free and packaged sustainably in a tin box, eliminating the need for plastic. Simply glide the lightweight crayon directly onto your skin for instant moisturization. With purity so high it's edible, Kokum Crayon offers the purest, most eco-conscious skincare experience; in western ghats it has been used to heal sores on feet; it is a true gift of nature.
Claims & Benefits
Our NO-PALM Oil Kokum Body Butter deeply hydrates the skin, infusing it with moisture while banishing dryness and promoting elasticity. It is carbon-negative because it does NOT come at the cost of deforestation, plus it is made from thrown away seeds of kokum; lastly it provides work to tribal communities reducing their dependency on the forest for livelihood. Perfect for dry or irritated skin, this body butter also boasts anti-inflammatory properties, soothing redness and calming discomfort..So pure, that we also have a food license to it.
Technical Details
Kheoni's Kokum Crayon Pure Body Butter is a 100% natural, deeply moisturizing skincare choice made from ethically sourced kokum butter from the Western Ghats. With fair-trade practices and sustainable harvesting, it supports local communities while protecting the ecosystem. Packaged in an eco-friendly tin, it's plastic-free and easy to apply. The lightweight formula absorbs quickly, leaving skin soft and hydrated without greasiness. Ideal for all skin types, it can be enhanced with Kheoni's essential oils. Apply after a bath for best results, and enjoy nourished, radiant skin.
Launch Date
03/01/2024
Price List, Target Consumer & Market Segments
Price-Rs.749
Eco-conscious consumers seeking sustainable and natural skincare solutions. This includes health-focused individuals who prioritize clean, chemical-free products and ethical consumers committed to supporting fair trade practices. The product appeals to skincare enthusiasts looking for innovative formulations that provide deep hydration without synthetic additives. Innovative Solutions Seekers for Skin; no-palm oil products
Website and Social Channel/s
Weblink-https://www.kheoni.com/products/kokum-crayon-pure-body-butter?_pos=1&_sid=624b41e80&_ss=r
Insta Link-https://www.instagram.com/p/C8cHSISIyOI/?next=%2F
Twitter Link- https://x.com/Kheoni_Wellness
LinkedIn Link- https://www.linkedin.com/feed/update/urn:li:activity:7182326831017050114
What sets your product apart and why is it innovative?
A moisturizing bar made with 100 percent seed better, so stable that it doesn't melt in Indian summer, and can be directly rubbed on the skin. Made from 100% natural kokum butter, it’s ethically sourced from the Western Ghats, supporting local communities and protecting the environment. With a carbon-negative production process, free from synthetic additives, palm-oil or fragrances, it's safe for all skin types. Packaged in a recyclable tin, this product combines sustainability, inclusiveness, and age-old wellness in one eco-friendly beauty solution. Essential oil can be added to this crayon to make it a solid perfume for that day. A hand-made gift from the forest!
How do you promote your product on multiple channels?
1) Social Media: Engaging content on Instagram, Facebook, LinkedIn, and Pinterest highlights the brand's natural ingredients and sustainable practices. Features like Reels and Stories showcase behind-the-scenes content, product launches, and customer testimonials.
2) Influencer Collaborations: Partnering with eco-conscious influencers, Kheoni leverages product reviews, tutorials, and live sessions to reach new audiences and build trust in the sustainability niche.
3) Website & E-Commerce: Kheoni's website educates consumers about sustainability, ethical sourcing, and carbon-negative products while offering a seamless shopping experience.
4) Offline Stores-Kheoni opened its own retail stores at prime locations for providing better experience to its customers.
5) Email Marketing: Regular newsletters offer product updates, exclusive discounts, and personalized recommendations to drive repeat purchases.
6) Global Collaborations: Kheoni partners with international experts to develop innovative, research-backed products, enhancing their competitive edge.
7) Exhibitions & Events: Participation in global exhibitions boosts brand visibility and connects Kheoni with eco-conscious buyers and industry professionals.
8) Mom and Kid events-this crayon is great for kids to play, eat and moisturize.
Patents
NA
How does your product meet the evaluation criteria of its category?
1) Natural Ingredients: Made from 100% natural ingredients like kokum butter, it hydrates and soothes skin without harmful chemicals, making it ideal for all skin types.
2) Sustainability: Kheoni produces carbon-negative products, uses eco-friendly packaging, and ensures sustainable ingredient harvesting, appealing to eco-conscious consumers.
3) Ethical Sourcing: Kheoni partners with over 60 tribal communities, ensuring fair-trade practices that support local livelihoods and biodiversity.
4) Innovation: Collaborations with global experts result in cutting-edge products like the Forest Bathing Natural Skin Lotion, using microbiome-restoring Finnish humus extract.
5) Packaging & User Experience: The Kokum Crayon’s convenient, mess-free crayon design enhances the user experience and portability.
6) Effectiveness: Products deliver visible results, hydrating skin without greasiness, and addressing skin concerns like dryness and irritation.
7) Transparency: Kheoni’s clear commitment to ethical practices builds consumer trust.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Kheoni is a sustainability-led brand born out of a need to plant a forest, and now redefining beauty with inclusive, sustainable and wellness-promoting products.
Origin of Kheoni: Kheoni started its journey by controlling forest fires of the Kheoni wildlife santuary, home to 5 resident tigers. This involved liasioning with the forest department to allow the tribal communities to collect mahua and then creating awareness campaigns to stop man-made forest fires.
https://www.youtube.com/watch?v=RpDQ1QWNkfM&t=38s
Keshar Parvat-we planted 35000 trees over a barren hill near Indore; this involved buying water for 7.5 years and last year we got a biodiversity award.
https://www.youtube.com/watch?v=M-UAI6G6eys&t=2s
Ethical Fair-Trade: Kheoni partners with 60+ tribal communities in India, ensuring fair wages and creating sustainable livelihoods, particularly empowering women.
Carbon-Negative Products: Kheoni’s production removes more carbon from the atmosphere than it emits, achieved through sustainable practices and carbon-offset investments in reforestation.
Eco-Friendly Packaging: Products come in recyclable or reusable materials like tin boxes, and RECLAIMED PINEWOOD BOXES that sequester carbon and are perfect to pack glass bottles; we fill these boxes from coir REGENERATED FROM TEMPLE COCONUTS. Our solid-perfumes are packed in tin boxes. Our day care kit has an organic cotton pouch with natural dyes on it. We also use dried grass of keshar parvat for filling our boxes.
Ouf tubes are made with PaperX that use 80 percent paper; our probiotics positively impact the planet everytime they are washed off. We DON'T use any palm-oil in any of our products; we also refrain from using kapa board boxes with plastic laminates on them; we worked with a community to use grass and cowdung paper for our gift boxes. Every product has a story of sustainability, innovation and community support.
https://www.kheoni.com/pages/about-us
Certifications
Ayush Certification
FSSAI