This product is a finalist in the category Innovative Technology of Cosmoprof India Awards 2024
Product Headline
CLAY MI-150 is a machine that enables a filling optimization process across hybrid cosmetic product categories, to offer speed, efficiency, and dosing precision during the production process. Among its innovative elements, the machine’s design is centered around the well-being and safety of the operator, ensuring a comfortable and ergonomic experience. Alongside this, the machine offers dosing precision, with volumes ranging from 1ml to 250ml, coupled with high speed and flexibility. This means the CLAY MI-150 can accommodate different product types while offering accurate dosing. The machine is made with a 15-position rotary table with removable and interchangeable brush holders, to offer the flexibility of rapid format changes, which reduces machine downtime and improves efficiency during production shifts. Alongside this, the machine’s advanced electronic components minimize human error, as any adjustments can be made via an operator panel with self-diagnosis functionality. The machine is intended to provide both functionality and aesthetics to offer an operator-centered manufacturing solution.
Product Description
CLAY MI-150 is the automatic technological answer to the up-to-date B&PC Industry needs. The future will be oriented towards multitasking products: CLAY MI-150 is the solution that allow a filling optimization process of all hybrid product categories guaranteeing either speed and efficiency or dosing precision placing the well-being of the operator at the centre
Claims & Benefits
CLAY MI-150 is the automatic technological answer to the up-to-date B&PC Industry needs. The future will be oriented towards multitasking products: CLAY MI-150 is the solution that allow a filling optimization process of all hybrid product categories guaranteeing either speed and efficiency or dosing precision placing the well-being of the operator at the centre. The claims of CLAY MI-150 are related to extreme PRECISION in dosing (from 1 mL to 250 mL) while mantaining the highest SPEED and FLEXIBILITY during the filling processes. The FLEXIBILITY benefit is linked to its utstanding design: the 15-positions rotary table is made by removable and interchangeable bush holders that allow the fastest format change, minimizing machine downtime with a user-friendly interface. The electronical components minimize the operator's delta error as any adjustment is carried out accurately directly from the operator panel via a single interface with self-diagnosis functionality. CLAY MI-150 is innovative thanks to the attractive and original style of the machinery designed to put the operator's well-being and safety first during filling processes. All the development has been carried out thinking the perfect coexistence of human and technological elements
Technical Details
CLAY MI-150 is the automatic technological answer to the up-to-date B&PC Industry needs. The future will be oriented towards multitasking products: CLAY MI-150 is the solution that allow a filling optimization process of all hybrid product categories guaranteeing either speed and efficiency or dosing precision placing the well-being of the operator at the centre. The claims of CLAY MI-150 are related to extreme PRECISION in dosing (from 1 mL to 250 mL) while mantaining the highest SPEED and FLEXIBILITY during the filling processes. The FLEXIBILITY benefit is linked to its utstanding design: the 15-positions rotary table is made by removable and interchangeable bush holders that allow the fastest format change, minimizing machine downtime with a user-friendly interface. The electronical components minimize the operator's delta error as any adjustment is carried out accurately directly from the operator panel via a single interface with self-diagnosis functionality. CLAY MI-150 is innovative thanks to the attractive and original style of the machinery designed to put the operator's well-being and safety first during filling processes. All the development has been carried out thinking the perfect coexistence of human and technological elements
Price List, Target Consumer & Market Segments
The positioning is medium-high due to the innovations brought by design, features and premium components partnerships. The main target are all the firms that would like to improve their processes positionnig the well-being of the operators at the centre. CLAY MI-150 is the solution for tubes filling in all segments of Beauty and Personal Care Industry
Website and Social Channel/s
• Website: www.idmautomation.it
• LinkedIn: https://www.linkedin.com/company/idm-automation-s-r-l-
• Instagram: https://www.instagram.com/idm_automation/
• Facebook: https://www.facebook.com/people/IDM-Automation/61553839030334/
• YouTube: https://www.youtube.com/@idmautomation
What sets your product apart and why is it innovative?
The CLAY MI-150 introduces several innovative features that set it apart in the Beauty & Personal Care industry.
First, its design focuses on operator well-being and safety, ensuring a comfortable and ergonomic experience. This is rare among industrial machines and aligns with modern workplace standards, where user comfort and health are prioritized.
The machine’s extreme dosing precision, ranging from 1 mL to 250 mL, is paired with high speed and flexibility. This allows the CLAY MI-150 to accommodate various product types while guaranteeing accurate dosing, making it ideal for a range of Beauty & Personal Care applications.
Its flexibility is further enhanced by a 15-position rotary table with removable and interchangeable bush holders. This feature allows for rapid format changes, reducing machine downtime and improving efficiency during production shifts.
Additionally, advanced electronic components minimize human error, as all adjustments can be made via a user-friendly operator panel with self-diagnosis functionality. This setup ensures accuracy and simplifies operation.
The CLAY MI-150 also supports multitasking and hybrid product categories, optimized for the latest trends in the industry. Its visually appealing, premium design further sets it apart, providing both functionality and aesthetics for a comprehensive, operator-centered solution.
How do you promote your product on multiple channels?
Social Media Education:
Tutorials and How-Tos: Share educational content about product usage and benefits through video tutorials, live Q&A sessions, and expert tips.
Engagement Campaigns: Run interactive campaigns such as polls, quizzes, and giveaways to increase brand awareness and encourage audience participation.
In-store or Salon Activations:
Product Demonstrations: Host in-store demos or sampling events to let customers experience products firsthand, which can drive direct sales.
Exclusive Discounts and Promotions: Offer time-limited discounts or bundles exclusive to specific locations, encouraging customers to visit and make purchases.
Podcast Channel:
Educational Episodes: Develop a podcast with industry experts sharing insights, tips, and discussions on trends related to your products.
Customer Stories and Testimonials: Feature real customer stories and experiences to build trust and demonstrate product effectiveness.
Email Newsletters:
Product Highlights and Educational Content: Include tips, trends, and news updates, alongside promotions, to keep customers engaged and informed.
How does your product meet the evaluation criteria of its category?
Operator-centered Design: The CLAY MI-150 is designed to prioritize operator well-being, an approach rarely seen in industrial machinery. With ergonomic features that minimize strain and support safer working conditions, the machine aligns with a human-centered design philosophy. This focus on operator comfort and safety reflects a proactive approach to creating healthier work environments and enhancing productivity through improved usability.
Precision and Efficiency in Dosing: The machine offers highly accurate dosing capabilities, ranging from 1 mL to 250 mL, while maintaining rapid processing speeds. This precision reduces product waste, ensures consistent quality, and supports sustainable manufacturing practices. By achieving such accuracy without sacrificing speed, the CLAY MI-150 addresses the high standards for efficiency and reliability required in modern manufacturing.
Flexibility and Fast Adaptability: With a 15-position rotary table featuring removable and interchangeable bush holders, the CLAY MI-150 allows for fast format changes, significantly minimizing machine downtime. This adaptability is particularly valuable in industries with diverse product lines or changing consumer demands. The machine’s flexibility supports production efficiency by making transitions between product formats seamless, enhancing productivity and responsiveness to market trends.
Advanced Technology and Ease of Use: Equipped with state-of-the-art electronic components, the CLAY MI-150 features a user-friendly operator panel with a single-interface, self-diagnosis system. This innovation not only simplifies the operation for users but also reduces the potential for human error. With real-time diagnostic capabilities, operators can ensure optimal performance and address issues swiftly, improving both safety and efficiency. The user-friendly interface also allows less-experienced users to manage the machine confidently, expanding accessibility and reducing training requirements.
Meeting Emerging Market Needs with Hybrid and Multitasking Capabilities: Designed to support multitasking and hybrid product categories, the CLAY MI-150 responds to the modern trend of hybrid products within the Beauty & Personal Care sector. This adaptability allows it to handle a wide range of product types, aligning with current industry trends and meeting evolving customer demands. The machine’s capability to manage diverse products enhances its versatility and relevance in a competitive market.
Premium Aesthetic and Functional Design: The CLAY MI-150 combines functional excellence with an aesthetically appealing design. This premium visual style not only reinforces its high-end positioning but also aligns with a modern approach where aesthetic design and operational functionality are both valued. Such design considerations reflect a forward-thinking, innovative mindset.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Sustainable supply chain
Certifications
Industry 4.0