Regi India Cosmetics Pvt Ltd
Don’t Be Shy Cheek Potion
Jurors praised this blush for combining “skin care with make-up,” for a product that not only appeals to Gen Z but is “marketable to a wider age range,” the panel pointed out. The liquid cheek color is formulated with an advanced hydra-gel matrix, which oGers moisture-locking properties alongside a fresh, light sensation. And the brand’s Hyalu-Cushion technology, at 2%, is inspired by the eGect of cosmetic procedures to plump and fill wrinkles. Alongside this are soft-focus fillers to impart luminosity and blur imperfections; a Hold-Tech system that combines silicone resin with auto-fixing agents for long-wear comfort; and Madagascar ginger root extract at 0.2%, for protection against visible light, blue light, UV damage, and pollution. One juror called the Don’t Be Shy Cheek Potion an “interesting, trendy, and caring cheek and blush product,” while another dubbed it “unique.” In addition, the formula’s flexible pigments oGer blendable and buildable coverage, without appearing patchy or artificial.
Booth#: Q04 Section: Pavilion 1
This product is a winner in the category Make Up, Skin Care, Hair Formula of Cosmoprof India Awards 2024
Product Headline
Jurors praised this blush for combining “skin care with make-up,” for a product that not only appeals to Gen Z but is “marketable to a wider age range,” the panel pointed out. The liquid cheek color is formulated with an advanced hydra-gel matrix, which oGers moisture-locking properties alongside a fresh, light sensation. And the brand’s Hyalu-Cushion technology, at 2%, is inspired by the eGect of cosmetic procedures to plump and fill wrinkles. Alongside this are soft-focus fillers to impart luminosity and blur imperfections; a Hold-Tech system that combines silicone resin with auto-fixing agents for long-wear comfort; and Madagascar ginger root extract at 0.2%, for protection against visible light, blue light, UV damage, and pollution. One juror called the Don’t Be Shy
Cheek Potion an “interesting, trendy, and caring cheek and blush product,” while another dubbed it “unique.” In addition, the formula’s flexible pigments oGer blendable and buildable coverage, without appearing patchy or artificial.
Product Description
This innovative liquid blush features Advanced Hydra-gel Matrix, delivering a refreshing, gel-like texture that invigorates the senses with an ultra-smooth glide. Just a few drops provide a customizable, pigment-rich finish that’s blendable, buildable, and incredibly lightweight. Enriched with active ingredients inspired by cosmetic surgery, it visibly blurs and plumps, enhancing hydration and reducing wrinkles for flawless, youthful cheekbones. This beauty elixir is a must-have for an instant, radiant pop of color on the go.
We have won the Cosmopack Mumbai Award for the 2023 edition in the makeup category.
Claims & Benefits
• All in one formula: sensorial gel texture that gives a luminous, healthy glow while delivering long-term skincare benefits.
• Flexible pigments that offer superior blendability and a buildable coverage that never looks patchy or artificial.
• Advanced Hydra-Gel Matrix ensures exceptional moisture-locking while creating an ultra-light, refreshing sensation.
• Breakthrough Hyalu-Cushion technology (2%) inspired by cosmetic surgery instantly plumps and fills wrinkles.
• Premium soft-focus fillers create stunning luminosity while optically blurring imperfections for a perfected look.
• Powerful Hold-Tech System combines silicone resin with auto-fixing agents for exceptional long-wear comfort.
• Madagascar Ginger Root Extract (0.2%) provides superior protection against visible light, blue light, UV damage and pollution.
• Perfect portable luxury combines skincare and color for a transformative cheek treatment.
Technical Details
Ingredients/INCI- Confidential Information, Packaging: As we are OEM, packaging of the finished product varies as per client.
Launch Date
11/13/2024
Price List, Target Consumer & Market Segments
This product is aimed at Upper Masstige to Premium Consumer who are looking for greater functionality from their makeup apart from a luxurious texture and effortless finish.
Website and Social Channel/s
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What sets your product apart and why is it innovative?
Answering to the “wellaging” trend. Advance skincare infusion, specific to the area of application i.e cheeks and addresses the evolving needs of a wide consumer base- filler tech for aging skin as well as aids in protection against aging from visible light and environmental stressors.
Special focus has been given to keeping the formula lightweight yet with an indulgent serum like feel.
Additionally, the finish is naturally luminous which lends to its versatility and sets it apart from current options which are focused around matte formula that are often not flexible enough to give a natural looking flush to the cheeks.
How do you promote your product on multiple channels?
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Patents
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How does your product meet the evaluation criteria of its category?
The product not only focuses on superior performance in terms of functionality but also keeps in mind the user experience. It’s an easy to use format and the texture plus applicator ensure a mistake-proof application experience.
The actives used in the formula focus on an innovative approach, giving a filler like effect to the area of application, inspired by in-clinic procedures.
The formula is safe as it is compliant with EU, FDA and China legislations. It is Sephora, Credo and Ulta clean making it a go-to choice for brands and customers across the globe.
It is free of parabens, oil, mineral oi, D5, Nano, Talc, Preservatives, UV filters and PEG.
The product is cruelty free and vegan, making it kind to both animals and humans.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
PRODUCTS:
• All our formulations are Cruelty free
• We invest more and more in researching and developing textures formulated with socially and environmentally sustainable ingredients.
• We support Clean Beauty by an ever growing portfolio of clean formulations
ENVIRONMENT
• Careful monitoring of our CO2 emissions and our water and electricity consumption, setting goals to improve our performance each year
• Implementing and promoting the use of recycled/recyclable plastic
• WeAreRegi Forest (in partnership with treedom)
Certifications
ISO 9001
FDA registration