VVF India Ltd
VBrass™ Butter a.k.a (also known as) VEGAROL® MS Butter
The jury appreciated how this ingredient takes mustard oil — traditionally used in India to massage skin and hair — and converts it into a butter to be used in cosmetic formulas. The ingredient is an emollient butter derived from mustard oil that’s been obtained from mustard seeds. It has been enhanced with select fractions of plant-based fatty alcohols to transform the oil into a soft fatty acid ester composition. Extracted from mustard seeds via either a mechanical screw press or with an organic solvent, the mustard oil is then hydrolyzed using water to generate the mustard fatty acids, which are then distilled. After this, the mustard fatty acid residue is transformed into the VBrass™ Butter ingredient, when it reacts with the fatty alcohol. Billed as a more aGordable alternative to shea butter for formulators, the panel liked that the VBrass™ Butter’s carbon footprint is reduced, compared to that of shea butter. Another juror added that “the fact that the ingredient can be incorporated into skin, hair, and body formulas really makes the product very versatile.”
Booth#: H16 Section: Pavillion 2
This product is a winner in the category Innovative Technology of Cosmoprof India Awards 2024
Product Headline
The jury appreciated how this ingredient takes mustard oil — traditionally used in India to massage skin and hair — and converts it into a butter to be used in cosmetic formulas.
The ingredient is an emollient butter derived from mustard oil that’s been obtained from mustard seeds. It has been enhanced with select fractions of plant-based fatty alcohols to transform the oil into a soft fatty acid ester composition. Extracted from mustard seeds via either a mechanical screw press or with an organic solvent, the mustard oil is then hydrolyzed using water to generate the mustard fatty acids, which are then distilled. After
this, the mustard fatty acid residue is transformed into the VBrass™ Butter ingredient, when it reacts with the fatty alcohol. Billed as a more aGordable alternative to shea butter for formulators, the panel liked that the VBrass™ Butter’s carbon footprint is reduced, compared to that of shea butter. Another juror added that “the fact that the ingredient can be incorporated into skin, hair, and body formulas really makes the product very versatile.”
Product Description
A plant powered elixir, VBrass™ Butter is an emollient that harnesses the power of nature's golden elixir, mustard oil. This rich blend is meticulously formulated with a curated selection of rich lipid constituents, derived from the heart of mustard seeds. Enhanced with select fractions of plant-based fatty alcohols, Mustard Oil transforms into a buttery- soft fatty acid ester composition. Upon application, it melts effortlessly into your skin, leaving it super nourished and indulgent.
Claims & Benefits
For Formulators/Brands:
Shea Butter like benefits at 1/3rd it's cost.
Easy Inventory Management.
Available in multi forms: Butter, Soft Wax, Hard Wax
For Community & Environment:
Supports Ancestorial Occupation.
Explores application beyond traditional use of edibles and hair oil.
Local dependency (low carbon footprint) promotes Make in India Ideology.
Significantly lower environmental impact compared to peers/likes.
For Consumers :
Vegan & Cruelty Free.
100% Naturally derived.
Nourished Moisturized & Indulgent Skin.
Strengthens & restores skin barrier.
Promotes healthy glowing skin.
Technical Details
INCI: Stearyl erucate (CAS 86601-84-5) and Stearyl Behenate (CAS 24271-12-3)
Production Process: Mustard oil is extracted from mustard seed either by Mechanical (Screw) Press or by extraction with organic solvent. Both methods are well established & generally suitable for edible grade oil. Mustard oil then hydrolyzed using water to generate Mustard Fatty acids. The fatty acids are distilled to get different fatty acids cuts. The Mustard fatty acid residue is then transformed into VBrass™ Butter after reacting with fatty alcohol (without using any metal catalyst). The fatty alcohol is sourced from vegetable oil.
Design Uniqueness: Despite being synthetic, the molecules mimic the structure of natural butters like Shea Butter and Carnauba Butter, offering comparable benefits.
Sustainability: Mustard cultivation is known for its low environmental footprint due to the following
Sustainable crop cultivation method that supports crop cultivation.
Short maturity Cycle (85-90) days.
Doesn't need intensive irrigation (only 2 critical watering stage)
Enhances soil health (improves soil fertility, reduces erosion & suppresses weeds)
Pest & Disease Control: Helps control certain pests & diseases reducing the need for chemical pesticides.
Launch Date
01/01/2024
Price List, Target Consumer & Market Segments
Target Consumer: VBrass™ Butter is ideal for consumers seeking premium, vegan-friendly skincare and haircare solutions. Addresses consumer concerns of dry, mature skin & suitable for formulators seeking rich emollients.
Market Segments: Skin Care & Hair Care
Creams, Lotions & Body Butters: Enhances formulations for dry mature skin adds luxurious richness and deep nourishment.
Balms and Ointments: Provides soothing emolliency for targeted areas.
Moisture Sticks: Ideal for dry or cracked heels, cuticles, elbows, and knees.
Hair Conditioners and Masks: Delivers rich emollience for enhanced hair care.
Shampoos, Face Washes, and Creamy Body Washes: Offers added moisture and emolliency for a superior cleansing experience.
Website and Social Channel/s
VBrass™ Butter a.k.a (also known as) VEGAROL® MS Butter
LinkedIN : https://www.linkedin.com/posts/vvf-ltd-_vvf-vegarol-mustard-butter-wax-series-activity-7206177029740802048-_i-I
UL Prospector : https://www.ulprospector.com/en/asia/PersonalCare/Detail/120205/8310778/Vegarol-MS-Butter
What sets your product apart and why is it innovative?
In addition to the claims mentioned above:
1. Value adds at no compromise: This is products has significant leverage over peer, cost is 1/3rd of shea butter, whilst not compromising on the benefits/features.
2. Locally sourced: >2000 MT of Shea Butter imported between Jan & Oct 2024 (Source:ALLINFO.COM HSN Code 15162099) significantly contributing to the carbon footprint. VBrass™ Butter only adds value, each step of the supply chain & related stake holders. Fruit of a true "zero waste" plant, just how nature intended it to be.
3. Encourages local dependency, strengthens economy & pride in local. Supporting communities to grow in harmony with the environment.
How do you promote your product on multiple channels?
LinkedIN : https://www.linkedin.com/posts/vvf-ltd-_vvf-vegarol-mustard-butter-wax-series-activity-7206177029740802048-_i-I
UL Prospector : https://www.ulprospector.com/en/asia/PersonalCare/Detail/120205/8310778/Vegarol-MS-Butter
Patents
None
How does your product meet the evaluation criteria of its category?
VBrass™ Butter meets all relevant evaluation criteria of the category.
Innovation & Design: VBrass™ Butter is an innovative ingredient as despite being synthetic, the molecules mimic the structure of natural butters like Shea Butter and Carnauba Butter, offering comparable benefits. It is also versatile and finds application across skin and hair care products
Sustainable & Responsible : 100% Biodegradable & quality product. We undertake ethical sourcing & fair trade our feedstock are fully traceable. This product is in the process of obtaining EU Regulation on Deforestation-free Products (EUDR) and the FSC and other related compliances, a display of our commitment to sustainability & ethical practices.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
VVF recognizes it's responsibilities towards the planet and community. Our commitment to sustainability is well reflected in various enegry saving projects undertaken to ensure increased dependencies on green & clean energy. VBrass™ Butter embodies the same commitment and is pivotal in VVF's journey of developing products that are relevant, sustainable, innovative & a value add to all stakeholders.
We undertake ethical sourcing & fair trade, our feedstock are fully traceable. VBrass™ Butter is in the process of obtaining EU Regulation on Deforestation-free Products (EUDR) and the FSC and other related compliances, a display of our commitment to sustainability & ethical practices.
VBrass™ Butter is Vegan & Cruelty Free.
Certifications
ISO 16128:2017 : Natural Origin Index of 1 (anticipated to be 100% biodegradable due to its chemical structure, which mirrors natural waxes like Shea Butter and Carnauba Butter.)
EU Regulation on Deforestation-free Products (EUDR) and the FSC - under process of Application