Banobagi Co. Ltd
Alpha Radiance Melaclear Cream
This cream targets pigmentation and blemishes with the gentle alpha-arbutin ingredient, which is combined in the formula with soothing and hydrating actives. The concentration of 20,000 ppm alpha-arbutin combines with MadeWhite™, a patented ingredient derived from Centella asiatica that targets and improves the appearance of pigmentation. This ingredient also inhibits melanin synthesis to prevent future pigmentation. The cream addresses surface blemishes and deep-seated dark spots, even those that have been present for over five years. In clinical tests, the cream was shown to provide 0.91% improvement in skin tone after two weeks of use; 28.34% improvement in blemishes across seven facial areas after two weeks of use; and 21.37% improvement in pigmentation marks over five years old after two weeks of use. It also resulted in a 64.51% improvement in hydration after two weeks of use.
Booth#: F19 Section: Jasmine Hall 1
This product is a finalist in the category Skin Care, Personal Care, Body Care Products, Fragrance of Cosmoprof India Awards 2024
Product Headline
This cream targets pigmentation and blemishes with the gentle alpha-arbutin ingredient, which is combined in the formula with soothing and hydrating actives. The concentration of 20,000 ppm alpha-arbutin combines with MadeWhite™, a patented ingredient derived from Centella asiatica that targets and improves the appearance of pigmentation. This ingredient also inhibits melanin synthesis to prevent future pigmentation. The cream addresses surface blemishes and deep-seated dark spots, even those that have been present for over five years. In clinical tests, the cream was shown to provide 0.91% improvement in skin tone after two weeks of use; 28.34% improvement in blemishes across seven facial areas after two weeks of use; and 21.37% improvement in pigmentation marks over five years old after two weeks of use. It also resulted in a 64.51% improvement in hydration after two weeks of use.
Product Description
To address pigmentation and blemish concerns, many products on the market use harsh and irritating ingredients, which leads to dryness and irritation after use.
Banobagi dermatologists and medical professionals have conducted extensive research to overcome these issues and developed Alpha Radiance Melaclear Cream with perfect formulation, which features a gentle yet effective whitening ingredient, alpha-arbutin, combined with soothing and hydrating ingredients such as hyaluronic acid and centella asiatica.
Banobagi Alpha Radiance Melaclear Cream provides complete whitening care, effectively addressing pigmentation, especially deep skin dark spots and over 5-year-old blemishes, while simultaneously soothing and hydrating the skin.
Claims & Benefits
1) 0.91% improvement in skin tone after 2 weeks of use
2) 28.34% improvement in blemishes on 7 facial areas after 2 weeks of use
3) 21.37% improvement in pigmentation over 5-year-old after 2 weeks of use
4) 3.28% improvement in deepening inner dark spots after 2 weeks of use
5) 0. 98% improvement in skin transparency after 2 weeks of use
6) 64.51% improvement in hydration after 2 weeks of use
7) 0.67% improvement in skin radiance after 2 weeks of use
8) Non irritating result in sensitive skin irritation test
Technical Details
1) Ingredients: Water, Propanediol, 1,2-Hexanediol, Glycerin, Niacinamide, Caprylic/Capric Triglyceride, Alpha-Arbutin, Sodium Polyacryloyldimethyl Taurate, Diisostearyl Malate, Hydrogenated Polydecene, Bisabolol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Trideceth-10, Hyaluronic Acid, Disodium EDTA, Panthenol, Glacial Water, Butylene Glycol, Sorbitan Isostearate, Ethylhexylglycerin, Centella Asiatica Extract, Pentylene Glycol, Madecassoside, Sodium Hyaluronate, Hippophae Rhamnoides Fruit Extract, Caprylyl Glycol, Decyl Glucoside, Asiaticoside, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Madecassic Acid, Sodium Hyaluronate Crosspolymer, Asiatic Acid, Sodium Acetylated Hyaluronate
2) Forumulation: A white cream with a smooth, non-sticky texture that melts into the skin
3) Packaging materials
- Over cap: PETG/SAN
- Actuator: PP
- Shoulder: ABS
- Inner bottle: PP
- Outer bootle: SAN
4) Functionality: Whitening functional cosmetic; Skin hydration, Overall pigmentation improvement (including deep-seated pigmentation ), Skin tone brightening
- Research institution:
1) P&K Skin Clinical Research Center, Inc.
2) Korea Institue of Dermatological Science
5) Currently available at Banobagi Official Website, YesStyle, Jolse
Launch Date
10/02/2024
Price List, Target Consumer & Market Segments
Recommended Retail Price for Alpha Radiance Melaclear Cream is $22 (USD).
Target consumers are those who are looking for non-irritating brightening cream with moisturizing benefits, and with no white cast.
Competitors for this product are not local brands or low price skin products, but high-performing Korean brands and mid-priced skin care products.
We aim to provide the best quality and value to consumers who have the purchasing power and willing to pay around $20~$30 for skin care products.
Website and Social Channel/s
Official Website: https://en.banobagicosmetic.com/product/alpha-radiance-melaclear-cream-4-step-kit/274/category/141/display/1/
Official Youtube: https://www.youtube.com/@banobagi.official
Official Social Media Channels
1) Korea
-Instagram: https://www.instagram.com/banobagi.official/
-Facebook: https://www.facebook.com/banobagicosmetic
-X(Twitter): https://twitter.com/banobagi_cos
-Tiktok: https://www.tiktok.com/@banobagi.official?lang=ko-KR
2) Asia
-Instagram: https://www.instagram.com/banobagi.asia/
-X(Twitter): https://twitter.com/banobagi_asia
-Tiktok: https://www.tiktok.com/@banobagi.asia?lang=ko-KR
3) Japan
-Instagram: https://www.instagram.com/banobagi.japan/
-Facebook: https://www.facebook.com/banobagi.japan/
-X(Twitter): https://twitter.com/banobagi_japan
-Tiktok: https://www.tiktok.com/@banobagi_japan?lang=ko-KR
4) U.S. & Europe
Instagram: https://www.instagram.com/banobagi.cosmetic/
Tiktok: https://www.tiktok.com/@banobagi.cosmetic
Facebook: https://www.facebook.com/profile.php?id=100078280243355
What sets your product apart and why is it innovative?
Alpha Radiance Melaclear Cream delivers dramatically brighter skin by leveraging the synergistic effects of 20,000 ppm Alpha-Arbutin and the patented MadeWhite™ ingredient derived from Centella Asiatica to target and effectively improve pigmentation across the entire face. It also inhibits Melanin synthesis to prevent future pigmentations.
Alpha-Arbutin's stable structure prevents easy degradation. Its superior stability against light and heat allows for use day and night. It remains stable and non-toxic within cells. Tests demonstrating Tyrosinase activity inhibition & melanin synthesis inhibition show superior efficacy compared to Beta-Arbutin. Specifically, Melanin synthesis inhibition within melanocytes showed Alpha-Arbutin to be 10.22 times more effective than Beta-Arbutin. Tyrosinase activity inhibition tests demonstrated Alpha-Arbutin to be 6.65 times more effective than Beta-Arbutin.
Its powerful efficacy has been proven through 8 clinical trials. This cream addresses surface blemishes, deep-seated dark spots (even those lasting over 5 years), and prevents the development of future blemishes, improving skin clarity, radiance, and tone for a luminous complexion.
Unlike other whitening products, it offers powerful hydration, keeping skin moist and supple without tightness for extended periods. Its gentle formula is also suitable for sensitive skin.
How do you promote your product on multiple channels?
Banobagi's promotion activities include: promotion of products within Banobagi Medical Group Clinics (Plastic surgery, Dermatology, Petit Clinic, and etc.)operation of a pop-up stand at @cosme Japan, participation in the Loft Cosme Festival in Japan, a brand ambassador contract with NCT TEN as Banobagi's official Asia ambassador, a brand fan concert featuring NCT TEN in Thailand, Meet and Greet festival with Banobagi's official Asia ambassador in Japan, offline coffee truck events, content collaboration with TikToker AMY, sponsorship and promotional booth operation at the Jecheon International Music & Film Festival, operation of a Banobagi university student ambassador program, sponsorship of a fashion show in Vietnam, and creation of owned media content (YouTube, Instagram, Facebook, TikTok, X) showcasing product development processes and ingredient information.
Patents
Patented ingredient: MadeWhite™ Centella Asiatica extract, Madecassoside, Asiaticoside, Madecassic acid, Asiatic acid
How does your product meet the evaluation criteria of its category?
Skin Care
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Banobagi's CSR activities include:
1) Production of Vegan certified products (selected items).
2) Use of eco-friendly packaging (soy ink and FSC certified paper) for selected products.
3) Selected products are free from animal ingredients and animal testing.
4) Disposable Zero Challenge participation.
5) Monthly donations and volunteer activities supporting marginalized communities.
6) Regular plogging campaigns for environmental conservation.
Certifications
1) Korea International Trade Association (KITA) - $10 Million Export Tower Award
2) Best selling Sheet Mask winner at Thailand Watsons for 6 consecutive years
3) Best selling Sleeping Mask winner at Thailand Watsons for 2 consecutive years
4) Recognized as 1,000+ Global Leading Company of Korea, 2023
5) Selected as Hi Seoul, The Excellent Company of Seoul
6) Category winner at the Global K-Beauty Award
7) Completed and certifed German Dermatest and Skin Irritation tests for all products.
8) Awarded Best of Beauty Award from Allure
9) Shortlisted in Cosmotreds Report at Cosmoprof Asia
10) Received Hwahae Emblem for various products.
11) Rakuten Japan Daily Ranking No.1 for various products
12) Qoo10 Japan Daily Ranking No.1 for various products