Mintree Premier Lifestyle & Beauty Private Limited
Vedic Valley - Chakra Energizing Facial Kit
Jurors described this kit, which incorporates several Ayurvedic wellness traditions, as oGering an “interesting combination of Indian traditional concepts of chakra balancing combined with [a] facial treatment.” Designed for use in salons, the treatment encompasses the Nabhi Sutra Oil, which is applied on the navel for health and skin benefits; an acupressure mat, which the client lies on during the facial to release endorphins, help blood circulation, and relieve aches and fatigue; and crystals, placed on the face during the treatment to channel the stones’ energy to harmonize the seven chakras in the body. The facial also sees Ayurvedic herbs including kumkumadi tailam, turmeric, licorice, Indian ginseng, saGron, honey, mulberry, and amla applied to the face, to brighten and hydrate. It’s claimed that the treatment results in a more even skin tone, internal detoxification, boosted collagen, and an enhanced glow. The kit additionally garnered praise for being an “excellent creation [with] sustainable packaging,” while one panel member described it as a “great innovation.”
Booth#: O04 Section: Jasmine Hall 2
This product is a winner in the category Skin Care, Personal Care, Body Care Products, Fragrance of Cosmoprof India Awards 2024
Product Headline
Jurors described this kit, which incorporates several Ayurvedic wellness traditions, as oGering an “interesting combination of Indian traditional concepts of chakra balancing combined with [a] facial treatment.” Designed for use in salons, the treatment encompasses the Nabhi Sutra Oil, which is applied on the navel for health and skin benefits; an acupressure mat, which the client lies on during the facial to release endorphins, help blood circulation, and relieve aches and fatigue; and crystals, placed on the face during the treatment to channel the stones’ energy to harmonize the seven
chakras in the body. The facial also sees Ayurvedic herbs including kumkumadi tailam, turmeric, licorice, Indian ginseng, saGron, honey, mulberry, and amla applied to the face, to brighten and hydrate. It’s claimed that the treatment results in a more even skin tone, internal detoxification, boosted collagen, and an enhanced glow. The kit additionally garnered praise for being an “excellent creation [with] sustainable packaging,” while one panel member described it as a “great innovation.”
Product Description
The Chakra Energizing Kit is not just a facial treatment, it is a high performing ancient ayurvedic-immersive wellness experience. It is a 360° beauty mantra not just to enhance our beauty externally but detoxify & cleanse us internally.
Over and above the high-performing herbal skincare regime there are 3 key pillars to this treatment.
The Acupressure mat helps in blood circulation to relieve stress, ache & fatigue.
The Nabhi Sutra Oil stimulates multiple health/skin benefits.
The crystals energize & balance the inner chakras, leading to a healthy mind, body & soul with an unmatched glow.
Claims & Benefits
BALANCES & ENERGIZES THE 7 INNER CHAKRAS
ENHANCES BLOOD CIRCULATION
RELIEVES STRESS, ACHE & FATIGUE
BRIGHTENS & EVENS OUT SKIN TONE
DETOXIFIES & CLEANSES INTERNALLY AS WELL AS EXTERNALLY
INTENSELY HYDRATES, NOURISHES & MOISTURIZES THE SKIN
BOOSTS COLLAGEN & DELAYS AGING
ENHANCES RADIANCE & INNER GLOW
CERTIFIED NATURAL
Technical Details
HIGH-PERFORMING AYURVEDIC FORMULATIONS
This is an ancient apothecary facial that has chosen hand picked herbs from the natures very own pharmacy like Kumkumadi Tailam, Turmeric, Licorice, Indian Ginseng, Saffron, Honey, Mulberry & Amla etc. Rich in Antioxidants, Minerals & Vitamins this regime will brighten your skin, delay aging & intensely hydrate your skin. Suited for Normal to Dry Skin.
ACUPRESSURE MAT
This Acupressure Mat contains painless spikes which when pressed against the meridian points of the spine & back help to release endorphins. This process revitalizes our body & increases the free flow of energy. This mat enhances blood circulation in our body to relieve stress, ache & fatigue.
P.S. - Don't forget to lie on the mat with a single disposable sheet.
NABHI SUTRA OIL
In ancient Ayurveda, the navel was considered a powerhouse of the body. Oiling the navel stimulates multiple health & skin benefits. This practice is believed to cleanse & detoxify the system, improve gut health, digestion & increase metabolism, which ultimately reflects in glowing skin & an overall sense of well-being.
CHAKRA ENERGIZING CRYSTALS
This facial therapy utilizes the natural energy of the crystals which harmonize the chakras & plays a vital role to balance the aura.
Launch Date
11/04/2024
Price List, Target Consumer & Market Segments
MRP - ₹ 820 /-
TARGET CONSUMER - MALE & FEMALE WITH AN AVERAGE AGE BETWEEN 25 TO 60
MARKET SEGMENTS - SALON CHAINS FOR B2B BUSINESS, YOGA RETREATS, WELLNESS SPAS, LUXURY SALON CHAINS.
Website and Social Channel/s
WEBSITE - www.vedicvalley.com
SOCIAL MEDIA CHANNELS
INSTAGRAM - https://www.instagram.com/vedicvalley/
LINKED IN - https://www.linkedin.com/company/vedic-valley-certified-natural/posts/?feedView=all
What sets your product apart and why is it innovative?
Indian luxury consumers are shifting towards holistic beauty experiences that prioritize long-term skin health & wellness over superficial enhancements for temporary glow. This immersive treatment designed to make the most of our customers' valuable time, offering a truly rewarding experience for those who dedicate a couple of hours from their busy schedules to prioritize their well being.
At Vedic Valley, we are committed to go the extra mile & empowering salons to deliver exceptional services that leave a lasting impression on their clientele. In addition to providing a high-performance apothecary ayurvedic skincare regimen that addresses the unique needs of each customer's skin, we take a holistic approach to wellness, focusing on key pillars outlined below
The Acupressure mat helps in blood circulation to relieve stress, ache & fatigue.
The Nabhi Sutra Oil stimulates multiple health benefits.
The Crystals energize & balance inner chakras, leading to healthy mind, body & soul with an unmatched glow.
WORTH EVERY PENNY EXPERIENCE
At the price of a facial you get a treatment that not just treats your skin but uplifts your aura.
UNIQUE CONCEPT & STORY FOR SALON
Most facials in market are treating pigmentation, Anti-Aging & focusing predominantly on skin & not on holistic wellness.
How do you promote your product on multiple channels?
To maximize our reach and impact, we implement a multi-pronged marketing strategy.
LUXURY SALON CHANNEL
To motivate early adopters, we offer exclusive rewards, such as freebies and discounts, to the top 10 customers at luxury salons. This strategy will not only drive sales but also cultivate brand loyalty.
YOGA RETREATS
We’ll introduce the products at the different yoga retreats happening in Rishikesh, Haridwar and other places to align and market the product to the targeted consumers in India.
LUXURY WELLNESS SPAS
We partner with Luxury Wellness spas to introduce the product as an add-on service in their packages, providing customers with a firsthand experience of its extraordinary results.
TAROT CARD READERS & SPIRITUAL HEALERS
We plan to introduce this product among the Tarot Card readers and Spiritual healers to market the product in a similar & interested customer base.
INFLUENCER IMPACT
By giving facial treatments to renowned beauty editors, celebrities, and other influential figures, we generate buzz around the product and garner media attention.
DIGITAL DOMINANCE
Leveraging the power of social media platforms, we collaborate with influential beauty bloggers and vloggers to create engaging content showcasing the product's ease of use, benefits, and stunning results. We also utilize online marketplaces to connect with a wider audience.
CONTENT IS KING
Through compelling content marketing, we educate consumers about the product's unique advantages, inspiring them to try it.
USER-GENERATED ADVOCACY
By encouraging user-generated content and reviews, we foster a community of satisfied customers who can vouch for the product's efficacy.
By combining these strategies, we aim to establish a strong brand presence, attract a diverse customer base, and solidify our position as a leading skincare brand.
Patents
N/A
How does your product meet the evaluation criteria of its category?
The market is saturated with generic detan & brightening facial kits, so we went ahead of time to create this comprehensive & innovative product. This groundbreaking Indian facial treatment offers a dual benefit: effective skincare and holistic wellness. Its innovative crystal-energizing and healing approach, inspired by Ayurveda, has resonated with both salons and end-consumers.
CHAKRA ENERGIZING CRYSTALS
The seven main body chakras each have a unique purpose & vibrational frequency, contributing to your overall health & radiance. This facial therapy utilizes the natural energy of the crystals which harmonize the chakras & plays a vital role to balance the aura.
ACUPRESSURE MAT
This Acupressure Mat contains painless spikes which when pressed against the meridian points of the spine & back help to release endorphins. This process revitalizes our body & increases the free flow of energy. This mat enhances blood circulation in our body to relieve stress, ache & fatigue.
NABHI SUTRA OIL
Oiling the navel stimulates multiple health & skin benefits. This practice is believed to cleanse & detoxify the system, improve gut health, digestion & increase metabolism, which ultimately reflects in glowing skin, healthy hair & an overall sense of well-being.
10 SKIN ENHANCING STEPS
The Chakra Energizing Facial Kit is a sustainable 360° beauty mantra. This facial kit contains 8 skin enhancing steps that enhance your skin tone and brightens your skin for an unmatched glow. The steps include an Acupressure Mat, Nabhi Sutra Oil, Cleansing Balm, Scrub, Mask, Vit C Serum, Massage Cream + Gold Leaf, Peel Off Mask, Sunscreen, and Take Home Mask.
TAKE HOME MASK
So this facial kit comes with an aftercare solution for you. The Gulab & Kesar take home mask is a complementary freebie from our side so that you can use it at the comfort of your home and get that extra joy and glow.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Taking Conscious Steps Towards Sustainability at Vedic Valley. While many brands discuss recycling and reducing environmental waste, there’s often a gap between intention and execution. We've realized that bridging this gap requires more than just eco-friendly packaging; it’s about creating habits, movements, and real change.
CERTIFIED NATURAL MODERN AYURVEDA
Vedic Valley products are Certified Natural that focuses to make Modern Ayurveda more accessible.
GENDER INCLUSIVE CULTURE
The company has a gender-inclusive culture with an 80% women led workforce and is LGBTQ+ Friendly.
PAPER OVER PLASTIC
Plastic pollution is a huge issue, so we prioritize aluminum for our packaging. It’s easier to recycle and encourages a more sustainable approach to beauty packaging.
INCENTIVES FOR RECYCLING
Recycling needs to be a habit, not just a concept. That’s why we offer incentives to salons and customers who return used packaging. Together, we’re creating a culture where recycling becomes second nature.
WASTE MANAGEMENT PARTNERSHIPS
We’ve partnered with waste management companies in seven cities to ensure our packaging is collected and recycled effectively. And we’re working to expand this initiative even further.
By working hand in hand with partners and customers, we’re driving change in how we think about and practice recycling.
Certifications
CERTIFIED NATURAL
CERTIFIED CRUELTY-FREE
CERTIFIED NON-GMO
SULPHATE FREE
SILICONE FREE
PARABEN FREE
CE CERTIFICATION
GMP CERTIFICATION