Albea
EcoFusion Top with Metamorphosis
Albéa’s EcoFusion top innovaeon means that the company can now create a tube using two components instead of three. This translates to a reduceon in packaging weight of more than 80%, compared to a standard head and cap tube construceon. When combined with Metamorphosis, Albéa’s bio-based, paper-based laminate web material used in place of plasec, the tube offers 50% paper content and a 45% reduceon in carbon footprint, compared to standard tubes. Albéa notes that the innovaeon chimes with its commitment to lowering packaging weights and finding alternaeves to plasec.
Booth#: F32 Section: Cosmopack
This product is a winner in the category Packaging: Design & Materials of Cosmoprof India Awards 2023
Product Tagline
Albéa’s EcoFusion top innovaeon means that the company can now create a tube using two components instead of three. This translates to a reduceon in packaging weight of more than 80%, compared to a standard head and cap tube construceon. When combined with Metamorphosis, Albéa’s bio-based, paper-based laminate web material used in place of
plasec, the tube offers 50% paper content and a 45% reduceon in carbon footprint, compared to standard tubes. Albéa notes that the innovaeon chimes with its commitment to lowering packaging weights and finding alternaeves to plasec.
Product Description
Reaching high attractiveness thanks to it's paper look & feel, Albéa's solution is the combination of 2 innovations to lower the impact of the packaging. Albéa’s EcoFusion Top combined with metamorphosis paper-based web unrivals a new solution towards weight reduction and lowering the carbon footprint.
EcoFusion Top is the most advanced solution in reducing the weight of the dispensing system thanks to the fusion of tube head and cap, leading to a 2 components' tube instead of 3. The two-in-one solution allows more than 80% weight reduction compared to standard head+cap solutions.
Combined with Metamorphosis, paper-based laminate web, the tube solution reaches 50% paper content and 45% carbon footprint reduction compared to standard extruded tubes in diameter 50 for a 200ml content.
Claims & Benefits
1) High shelf attractiveness thanks to a very disruptive tube
2) Great look & feel of paper
3) Replacing plastic by paper
4) Lower the carbon footprint to achieve sustainability goals
5) EcoFusion Top is Ista-6 Amazon compliant for e-commerce use
Technical Details
1) EcoFusion Top & Metamorphosis is available in diameters 50 & 35
2) Web thickness of 418µm to maximize the level of paper.
2) EcoFusion top (Shoulder less Flip top cap) component weights 2,4g.
Launch Date
September 2022
Price List
Not applicable / On request
Website or Main Social media
https://www.albea-group.com/
https://www.linkedin.com/company/albeagroup/
What sets your product apart and why is it innovative?
Albéa Tubes is the first tube packaging manufacturer to launch such an innovative responsible solution with a tube made of paper and a dispensing system allowing to reduce the number of components of the tube. This innovation is perfectly in line with Albéa's sustainable commitments towards lowering packaging weight and finding alternatives to plastic.
EcoFusion Top received several awards from the industry recognizing the breakthrough innovation that sets a new path and the new market standard.
How do you promote your product on multiple channels?
We promote the products using multiple channels from press release, press articles, social media, tradeshow promotion, tradeshow awards, website.
How does your product meet the evaluation criteria of its category?
EcoFusion Top & Metamorphosis offers a new packaging solution to offer more responsible solutions to the market and to go altogether towards more responsible packaging solution and provides real added value to customers and consumers willing to have an impact on the environment.