Boldify (USA)/Infinite Online Shopping Pvt Ltd
Hair Line Powder by Boldify
US brand Boldify, distributed in India by Infinite Online Shopping Pvt Ltd, has created its Hair Line Powder in 14 shades, to conceal sparse areas of hair, patches around the hairline, and root re-growth. The powder is formulated with plant-derived squalane, which provides a smooth look with no greasy finish. The powder is presented in a compact with a puff applicator and a mirror. It’s applied to the hair in the direction of hair growth, and is wind, water, and rain-resistant. To remove, the powder is washed out of the hair with shampoo.
Booth#: Booth#V12 Section: Cosmetics&Personal care
This product is a finalist in the category Hair & Nail Products of Cosmoprof India Awards 2023
Product Tagline
US brand Boldify, distributed in India by Infinite Online Shopping Pvt Ltd, has created its Hair Line Powder in 14 shades, to conceal sparse areas of hair, patches around the hairline, and root re-growth. The powder is formulated with plant-derived squalane, which provides a smooth look with no greasy finish. The powder is presented in a compact with a puff
applicator and a mirror. It’s applied to the hair in the direction of hair growth, and is wind, water, and rain-resistant. To remove, the powder is washed out of the hair with shampoo.
Product Description
Specially designed to transform sparse areas, hairlines, and root regrowth, Boldify Hair Line Powder offers instant coverage and an undetectable natural finish. Its water-resistant formula ensures resilience against wind and rain, guaranteeing lasting results in any weather. Choose from an extensive range of 14 shades, co-developed with stylists to blend seamlessly with your natural hair color. The compact includes a built-in mirror and precise applicator puff, allowing for easy, mess-free application. Enhanced with conditioning squalane, it not only conceals but also nourishes, providing a flawless look anytime, anywhere.
Claims & Benefits
Wind, water, rain resistant
An extensive 14 color shade range co-developed with stylists to make sure it blends seamlessly so you can feel confident that you have the best shade for you
Packaged in a convenient no-mess compact with mirror and puff applicator built-in
Technical Details
Ingredients: Mica, Talc (abestos free), Silica, Squalane, Magnesium Stearate, Dimethicone, Phenoxyethanol, Ethylhexyglycerin
PLANT DERIVED SQUALANE - an emollient that provides a silky, smooth look to hair without a greasy finish.
Launch Date
December 2023
Price List
Rs. 1910
Website or Main Social media
USA - @boldify
What sets your product apart and why is it innovative?
Our Hairline Powder revolutionizes hair enhancement with its unique blend of effectiveness and natural results. Distinguishing itself from typical concealers, it features a robust, water-resistant formula, ensuring durability in various weather conditions. Its standout innovation is the extensive 14-shade range, developed with stylists for seamless, natural integration with diverse hair colors.
Compact and convenient, the powder comes in a no-mess design with a built-in mirror and applicator puff, making on-the-go application effortless. Moreover, the inclusion of nourishing squalane sets a new standard in hair cosmetics, prioritizing hair health alongside cosmetic benefits. This fusion of advanced formulation, thoughtful design, and hair nourishment marks our Hairline Powder as a pioneering product in the beauty industry.
How do you promote your product on multiple channels?
To market Boldify across multiple channels, we’d start by defining a cohesive brand message that resonates with the target audience. Leveraging social media platforms, we would craft engaging content highlighting Boldify's unique selling points, sharing customer testimonials, and incorporating visually appealing elements. Collaborating with influencers and beauty experts can amplify the brand's reach.
Simultaneously, we would invest in search engine optimization (SEO) to enhance Boldify's online visibility on all the marketplace channels with Crafting compelling blog content around haircare tips, trends, and featuring Boldify products can improve organic search rankings. Email marketing campaigns would keep the audience informed about promotions, new products, and exclusive deals.
Expanding beyond the digital realm, we would explore partnerships with beauty retailers, salons, and attend industry events to showcase Boldify. Implementing targeted online ads, both display and search, would further boost visibility.
Regularly analyzing marketing metrics across channels is crucial for optimizing strategies. Adjusting the approach based on performance insights ensures a dynamic and effective multi-channel marketing campaign for Boldify India.
How does your product meet the evaluation criteria of its category?
Boldify offers a revolutionary hair product designed to withstand various elements, making it wind, water, and rain-resistant.
Boldify is developed with stylists to ensure a seamless blend for a confident match to your unique hair color. Convenience is key with Boldify, as their product is packaged in a no-mess compact featuring a built-in mirror and puff applicator.
What sets Boldify apart is its proprietary Bold Complex, a blend of six meticulously researched ingredients. This exclusive formula serves as the foundation for healthier, fuller, and more voluminous hair with every wash. By incorporating these hair-loving elements, Boldify goes beyond typical hair products, providing essential building blocks for an enhanced hair experience. Embrace confidence and convenience with Boldify, a brand dedicated to delivering innovative solutions for vibrant, resilient, and voluminous hair.
It's Cruelty - Free, Vegan, lasts upto 48hrs, and has 4.4 Amazon Ranking with 18K reviews.